Market positioning UK-based damp-proofing and waterproofing specialist with a long history since 1983 and ISO9001/14001 quality and environmental management, indicating reliability and potential for repeat business in refurbishment projects and international expansion.

Growth & reach Market leader in the UK with exports worldwide; explore cross-border projects and partnerships in regions adopting UK standards, leveraging established brand credibility to win contracts in construction and retrofit sectors.

Product expansion Recent launch of Undo Screen Cleaner signals product diversification; identify adjacent demand in building maintenance, surface protection, and consumer-facing cleaning solutions to upsell or bundle with damp-proofing offerings.

Sustainability focus ISO 14001 environmental control shows commitment to sustainable practices; align sales pitches with green building certifications, retrofits, and clients seeking environmental compliance in procurement.

Educational engagement CPD seminar on condensation and involvement with industry bodies suggest opportunities for targeted training-led selling, partnerships with architects/engineers, and speaking engagements to generate qualified leads.