Insights

Niche anti-slip Small team with specialized capabilities in slip resistance testing and anti-slip solutions presents a focused opportunity to upsell integrated testing, coatings, and application services to facilities prioritizing wet-floor safety.

Certification trust Multiple certifications from California Board of Professional Engineers and Los Angeles for slip testing build credibility for more testing contracts, lab verification, and consulting services with property managers, schools, hospitals, and industrial sites.

Full-service retailer The company offers testing, coatings, tapes, installation capabilities, and self-application products, enabling cross-sell of comprehensive safety upgrades to existing customers seeking turnkey slip-resistance solutions.

Online reach Active online store and digital marketing tools (Google Ads, search console, reCAPTCHA) support lead generation and e-commerce growth, suggesting potential for targeted campaigns toward facility managers and safety officers.

Growth signals Revenue range indicates scalable opportunity with mid-market customers; pursuing expansion into facilities with high slip risk (manufacturing, healthcare, education) could yield repeat business through testing, coatings, and maintenance programs.

Similar companies to Safety Direct America

Safety Direct America Tech Stack

Safety Direct America uses 8 technology products and services including Google Ads Conversion Tracking, oEmbed, Moment.js, and more. Explore Safety Direct America's tech stack below.

  • Google Ads Conversion Tracking
    Analytics
  • oEmbed
    Dev Tools
  • Moment.js
    Javascript Libraries
  • reCAPTCHA
    Security
  • USPS
    Transportation And Fleet Management
  • FedEx
    Transportation And Fleet Management
  • Google Search Console
    Web Analytics
  • Contact Form 7
    Web Platform Extensions

Safety Direct America's Email Address Formats

Safety Direct America uses at least 1 format(s):
Safety Direct America Email FormatsExamplePercentage
First.Last@safetydirectamerica.comJohn.Doe@safetydirectamerica.com
60%
FLast@safetydirectamerica.comJDoe@safetydirectamerica.com
20%
First@safetydirectamerica.comJohn@safetydirectamerica.com
20%

Frequently Asked Questions

What is Safety Direct America's official website and social media links?

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Safety Direct America's official website is safetydirectamerica.com and has social profiles on LinkedIn.

How much revenue does Safety Direct America generate?

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As of July 2026, Safety Direct America's annual revenue is estimated to be $1M - $10M.

What is Safety Direct America's SIC code NAICS code?

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Safety Direct America's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 92219 - Other Justice, Public Order, and Safety Activities.

How many employees does Safety Direct America have currently?

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As of July 2026, Safety Direct America has approximately 2 employees across 1 continents, including North America. Key team members include Senior Technician: J. S.. Explore Safety Direct America's employee directory with LeadIQ.

What industry does Safety Direct America belong to?

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Safety Direct America operates in the Public Safety industry.

What technology does Safety Direct America use?

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Safety Direct America's tech stack includes Google Ads Conversion TrackingoEmbedMoment.jsreCAPTCHAUSPSFedExGoogle Search ConsoleContact Form 7.

What is Safety Direct America's email format?

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Safety Direct America's email format typically follows the pattern of First.Last@safetydirectamerica.com. Find more Safety Direct America email formats with LeadIQ.

When was Safety Direct America founded?

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Safety Direct America was founded in 1987.
Safety Direct America logo

Safety Direct America

Public SafetyCalifornia, United States2-10 Employees

Safety Direct America operates from Mission Viejo, California, as a subsidiary of Sotter Engineering Corporation. It is a certified floor slip resistance testing laboratory and provides anti-slip and non-skid floor products and applications, including tapes and coatings, along with slip-test devices and related consulting services. The company uses testing-based methods to verify the effectiveness of its anti-slip solutions, aiming to help customers reduce slip hazards in wet or slippery floor conditions.

Sotter Engineering, the parent company, has a long history in flooring slip resistance testing and holds licensure from the California Board for Professional Engineers and Land Surveyors, with Los Angeles certifying its labs for slip testing. Safety Direct America also markets coatings for hard floors and bathtubs and offers options for customers to apply coatings themselves and to purchase anti-slip tapes for various situations.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
92219 - Other Justice, Public Order, and Safety Activities
Founded
1987
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Safety Direct America's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Safety Direct America's revenue is estimated to be in the range of $1M - $10M

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