Insights

Innovative Recycling Platform Safi operates a cutting-edge B2B marketplace that streamlines material trading between recycling facilities, creating opportunities for partners seeking efficient and transparent supply chain solutions.

Strong Funding Backing With recent financing of $19.5 million and a revenue range of $25 million to $50 million, Safi demonstrates solid investment support and market traction, indicating potential for scalable partnerships.

Global Market Access By offering instant expansion into international markets and AI-driven quality verification, Safi opens avenues for sales teams targeting cross-border recycling and waste management solutions.

Tech-Driven Efficiency Utilizing advanced technologies like AI, cloud services, and online order management, Safi positions itself as a modern player enterprise clients can collaborate with for optimized recycling operations.

Market Growth Opportunities Recent product launches and industry recognition, including media coverage, suggest ongoing growth and innovation, making Safi a promising partner for companies looking to innovate within the environmental services sector.

Similar companies to Safi (Formerly TrueCircle)

Safi (Formerly TrueCircle) Tech Stack

Safi (Formerly TrueCircle) uses 8 technology products and services including Hotjar, Amazon Web Services, Jenkins, and more. Explore Safi (Formerly TrueCircle)'s tech stack below.

  • Hotjar
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Jenkins
    Continuous Integration
  • Atlassian Jira
    Issue Trackers
  • GitLab
    Issue Trackers
  • Element UI
    Javascript Frameworks
  • PWA
    Miscellaneous
  • Google Cloud Trace
    Performance

Safi (Formerly TrueCircle)'s Email Address Formats

Safi (Formerly TrueCircle) uses at least 2 format(s):
Safi (Formerly TrueCircle) Email FormatsExamplePercentage
First@truecircle.aiJohn@truecircle.ai
100%
First@safi.coJohn@safi.co
75%
First.Last@safi.coJohn.Doe@safi.co
25%

Frequently Asked Questions

Where is Safi (Formerly TrueCircle)'s headquarters located?

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Safi (Formerly TrueCircle)'s main headquarters is located at London, GB. The company has employees across 5 continents, including EuropeAfricaAsia.

What is Safi (Formerly TrueCircle)'s stock symbol?

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Safi (Formerly TrueCircle) is a publicly traded company; the company's stock symbol is 0NJ5.L.

What is Safi (Formerly TrueCircle)'s official website and social media links?

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Safi (Formerly TrueCircle)'s official website is safi.co and has social profiles on LinkedInCrunchbase.

What is Safi (Formerly TrueCircle)'s NAICS code?

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Safi (Formerly TrueCircle)'s NAICS code is 54162 - Environmental Consulting Services.

How many employees does Safi (Formerly TrueCircle) have currently?

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As of October 2025, Safi (Formerly TrueCircle) has approximately 101 employees across 5 continents, including EuropeAfricaAsia. Key team members include Head Of Sales: A. S.Head Of Product: D. C.Head Of Metals(asia): V. B.. Explore Safi (Formerly TrueCircle)'s employee directory with LeadIQ.

What industry does Safi (Formerly TrueCircle) belong to?

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Safi (Formerly TrueCircle) operates in the Environmental Services industry.

What technology does Safi (Formerly TrueCircle) use?

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Safi (Formerly TrueCircle)'s tech stack includes HotjarAmazon Web ServicesJenkinsAtlassian JiraGitLabElement UIPWAGoogle Cloud Trace.

What is Safi (Formerly TrueCircle)'s email format?

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Safi (Formerly TrueCircle)'s email format typically follows the pattern of First@truecircle.ai. Find more Safi (Formerly TrueCircle) email formats with LeadIQ.

How much funding has Safi (Formerly TrueCircle) raised to date?

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As of October 2025, Safi (Formerly TrueCircle) has raised $20M in funding. The last funding round occurred on Nov 24, 2023 for $20M.

When was Safi (Formerly TrueCircle) founded?

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Safi (Formerly TrueCircle) was founded in 2021.
Safi (Formerly TrueCircle)

Safi (Formerly TrueCircle)

Environmental ServicesLondon, United Kingdom51-200 Employees

Safi is the new era of TrueCircle. Since we launched in 2021 under the name TrueCircle, we have been on a mission to tackle recycling inefficiency by improving the way we buy and sell recyclables. 

Safi gives customers access to the best prices and instant expansion into global markets. Through Safi AI, sellers can prove their material quality and drive better prices while buyers know they’re getting exactly what they expect. And through Safi Ship, the entire order management process is online, automated and ultra easy.

Section iconCompany Overview

Headquarters
London, GB
Website
safi.co
Stock Symbol
0NJ5.L
NAICS Code
54162 - Environmental Consulting Services
Founded
2021
Employees
51-200

Section iconFunding & Financials

  • $20M

    Safi (Formerly TrueCircle) has raised a total of $20M of funding over 3 rounds. Their latest funding round was raised on Nov 24, 2023 in the amount of $20M.

  • $25M$50M

    Safi (Formerly TrueCircle)'s revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $20M

    Safi (Formerly TrueCircle) has raised a total of $20M of funding over 3 rounds. Their latest funding round was raised on Nov 24, 2023 in the amount of $20M.

  • $25M$50M

    Safi (Formerly TrueCircle)'s revenue is estimated to be in the range of $25M$50M

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