Insights

Global B2B Expansion Safi offers customers access to the best prices and instant expansion into global markets through its AI-driven platform. This presents a sales opportunity for targeting businesses looking to efficiently buy and sell recyclables on a larger scale.

Digital Marketplace Innovation With the launch of TrueCircle Trade, Safi has introduced a digital B2B Marketplace that transforms the material trading process. Sales professionals can leverage this unique offering to approach MRFs and recycling facilities seeking innovative solutions for material trading.

Recent Funding Boost Safi recently secured $19.5 million in financing, indicating strong investor confidence. This financial stability can be highlighted in sales pitches to showcase a reliable and well-supported partner for potential clients.

Tech-Driven Competitive Edge Safi's tech stack includes innovative tools like Hotjar, Google Cloud, and Django, providing a technological advantage in the environmental services industry. Sales teams can emphasize this technology leverage to appeal to businesses looking for advanced solutions.

Strategic Talent Acquisition By hiring key personnel like David Farrugia, Safi demonstrates a focus on building a strong team. Sales professionals can use this information to emphasize the company's commitment to expertise and leadership, potentially attracting clients seeking to partner with a knowledgeable organization.

Similar companies to Safi

Safi Tech Stack

Safi uses 8 technology products and services including Hotjar, Google Cloud, GitLab, and more. Explore Safi's tech stack below.

  • Hotjar
    Analytics
  • Google Cloud
    Infrastructure As A Service
  • GitLab
    Issue Trackers
  • Atlassian Jira
    Issue Trackers
  • Webflow
    Page Builders
  • MUI
    UI Frameworks
  • Django
    Web Frameworks
  • Facebook
    Widgets

Safi's Email Address Formats

Safi uses at least 2 format(s):
Safi Email FormatsExamplePercentage
First@truecircle.aiJohn@truecircle.ai
100%
First@safi.coJohn@safi.co
100%

Frequently Asked Questions

Where is Safi's headquarters located?

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Safi's main headquarters is located at London, GB. The company has employees across 5 continents, including EuropeAfricaAsia.

What is Safi's stock symbol?

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Safi is a publicly traded company; the company's stock symbol is 0NJ5.L.

What is Safi's official website and social media links?

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Safi's official website is safi.co and has social profiles on LinkedInCrunchbase.

How much revenue does Safi generate?

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As of July 2025, Safi's annual revenue reached $3.8M.

What is Safi's NAICS code?

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Safi's NAICS code is 54162 - Environmental Consulting Services.

How many employees does Safi have currently?

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As of July 2025, Safi has approximately 98 employees across 5 continents, including EuropeAfricaAsia. Key team members include Head Of Sales: A. S.Head Of Finance: A. C.Head Of Product: D. C.. Explore Safi's employee directory with LeadIQ.

What industry does Safi belong to?

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Safi operates in the Environmental Services industry.

What technology does Safi use?

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Safi's tech stack includes HotjarGoogle CloudGitLabAtlassian JiraWebflowMUIDjangoFacebook.

What is Safi's email format?

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Safi's email format typically follows the pattern of . Find more Safi email formats with LeadIQ.

How much funding has Safi raised to date?

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As of July 2025, Safi has raised $20M in funding. The last funding round occurred on Nov 24, 2023 for $20M.

When was Safi founded?

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Safi was founded in 2021.
Safi

Safi

Environmental ServicesLondon, United Kingdom51-200 Employees

Safi is the new era of TrueCircle. Since we launched in 2021 under the name TrueCircle, we have been on a mission to tackle recycling inefficiency by improving the way we buy and sell recyclables. 

Safi gives customers access to the best prices and instant expansion into global markets. Through Safi AI, sellers can prove their material quality and drive better prices while buyers know they’re getting exactly what they expect. And through Safi Ship, the entire order management process is online, automated and ultra easy.

Section iconCompany Overview

Headquarters
London, GB
Website
safi.co
Stock Symbol
0NJ5.L
NAICS Code
54162 - Environmental Consulting Services
Founded
2021
Employees
51-200

Section iconFunding & Financials

  • $20M

    Safi has raised a total of $20M of funding over 3 rounds. Their latest funding round was raised on Nov 24, 2023 in the amount of $20M.

  • $10M

    Safi's revenue is in the range of $10M

Section iconFunding & Financials

  • $20M

    Safi has raised a total of $20M of funding over 3 rounds. Their latest funding round was raised on Nov 24, 2023 in the amount of $20M.

  • $10M

    Safi's revenue is in the range of $10M

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