Insights

Circular AI Opportunity Safi AI builds multimodal AI for the circular economy and is deployed at innovative plants across North America, Latin America, and Europe, indicating strong demand for AI-driven optimization in manufacturing, procurement, and operations—ideal for upsell of platform capabilities and expansion into new sites.

Operational Profitability Their solutions target faster, more profitable site operations, production, and procurement teams, suggesting sales conversations should focus on cost reduction, throughput gains, and ROI through AI-enhanced workflows and predictive insights.

Financial Growth Signals Recent financing of 19.5 million and a multi-year history of B2B marketplace activities signal a scalable business model and willingness to invest in technology for marketplace and material-trading efficiencies—opportunity to cross-sell marketplace features and data capabilities.

Data and Vision Capabilities Proprietary Vision AI for circular economy materials combined with LLMs and software demonstrates a strong value proposition for advanced analytics, quality control, and supplier collaboration, enabling targeted expansion into procurement optimization and materials traceability use cases.

Market Alignment Experience with high-volume material trading and TrueCircle Trade indicates a potential fit for clients in recycling, metals, plastics, and sorting facilities; advisement focused on expanding to additional MRFs, recyclers, and processing plants seeking digital transformation in material flows.

Similar companies to Safi

Safi Tech Stack

Safi uses 8 technology products and services including iCIMS, Google Domains, Apple iCloud Mail, and more. Explore Safi's tech stack below.

  • iCIMS
    Applicant Tracking Systems
  • Google Domains
    Domain Name Services
  • Apple iCloud Mail
    Email
  • Google Workspace
    Email
  • Dart
    Programming Languages
  • Flutter
    UI Frameworks
  • Django
    Web Frameworks
  • Facebook
    Widgets

Safi's Email Address Formats

Safi uses at least 2 format(s):
Safi Email FormatsExamplePercentage
First@truecircle.aiJohn@truecircle.ai
100%
First@safi.coJohn@safi.co
80%
First.Last@safi.coJohn.Doe@safi.co
20%

Frequently Asked Questions

What is Safi's stock symbol?

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Safi is a publicly traded company; the company's stock symbol is 0NJ5.L.

What is Safi's official website and social media links?

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Safi's official website is safi.co and has social profiles on LinkedInCrunchbase.

What is Safi's NAICS code?

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Safi's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Safi have currently?

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As of July 2026, Safi has approximately 91 employees across 5 continents, including EuropeAfricaAsia. Key team members include Chief Product Officer & Gm, Safi Ai: D. C.Head Of Logistics, Fulfilment & People: K. M.Head Of Metals(asia): V. B.. Explore Safi's employee directory with LeadIQ.

What industry does Safi belong to?

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Safi operates in the Technology, Information and Internet industry.

What technology does Safi use?

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Safi's tech stack includes iCIMSGoogle DomainsApple iCloud MailGoogle WorkspaceDartFlutterDjangoFacebook.

What is Safi's email format?

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Safi's email format typically follows the pattern of First@truecircle.ai. Find more Safi email formats with LeadIQ.

How much funding has Safi raised to date?

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As of July 2026, Safi has raised $25M in funding. The last funding round occurred on Nov 24, 2023 for $20M.

When was Safi founded?

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Safi was founded in 2025.
Safi logo

Safi

Technology, Information and InternetEngland, United Kingdom51-200 Employees

Safi AI develops and deploys multimodal artificial intelligence for the circular economy, combining visual understanding with language-enabled software to support material flows. Its technology aims to help Site Operations, Production, and Procurement teams work more efficiently and profitably. The company reports deployments at leading plants in North America, Latin America, and Europe, focusing on circular economy materials such as plastics and metals. Headquartered in London, England, Safi operates in the technology, information and internet sector and maintains a mid-sized workforce. In addition to its AI offerings, the firm has laid groundwork in material trading platforms, including a 2022 launch of TrueCircle Trade, a digital B2B marketplace designed to transform the trading process between sorting facilities and recycling plants.

Section iconCompany Overview

Website
safi.co
Stock Symbol
0NJ5.L
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2025
Employees
51-200

Section iconFunding & Financials

  • $25M

    Safi has raised a total of $25M of funding over 3 rounds. Their latest funding round was raised on Nov 24, 2023 in the amount of $20Mas a series_a.

  • $10M$25M

    Safi's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $25M

    Safi has raised a total of $25M of funding over 3 rounds. Their latest funding round was raised on Nov 24, 2023 in the amount of $20Mas a series_a.

  • $10M$25M

    Safi's revenue is estimated to be in the range of $10M$25M

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