Insights

Scale and stability Sago is a mid to large market research firm with 1,001–5,000 employees and a long 55+ year track record, signaling reliability and potential for enterprise-wide partnerships and long-term engagements.

Integrated data capabilities With a comprehensive suite of qualitative and quantitative capabilities and tools like Power BI, Adobe Experience Manager, and Amazon SageMaker, Sago can position as a one-stop shop for mixed-methods research and advanced analytics.

Global reach The description emphasizes global reach and adaptive solutions, offering opportunities to pitch multinational or cross-border research programs, standardized methodologies, and scalable audience access.

Technology-forward Adoption of modern tech such as The Trade Desk, LinkedIn Ads, Claude, and SageMaker signals openness to digital and AI-powered insights, presenting upsell paths for AI-driven analytics and automation services.

Growth and funding signals Revenue range of 100M–250M with external funding noted implies growth potential and budget availability for expanded research engagements, platform licenses, and strategic partnerships.

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Sago Tech Stack

Sago uses 8 technology products and services including LinkedIn Ads, The Trade Desk, iCIMS, and more. Explore Sago's tech stack below.

Sago's Email Address Formats

Sago uses at least 3 email formats:
Sago Email FormatsExamplePercentage
First.Last@sago.comJohn.Doe@sago.com
98%
First.Middle@sago.comJohn.Michael@sago.com
1%
First-L@sago.comJohn-D@sago.com
1%

Frequently Asked Questions

What is Sago's stock symbol?

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Sago is a publicly traded company; the company's stock symbol is SAGO.ME.

What is Sago's official website and social media links?

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Sago's official website is sago.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Sago generate?

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As of August 2026, Sago's annual revenue is estimated to be $100M - $250M.

What is Sago's NAICS code?

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Sago's NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does Sago have currently?

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As of August 2026, Sago has approximately 1.2K employees across 6 continents, including North America, Asia and Europe. Key team members include Chief Strategy Officer (cso): M. C., Chief Information Security Officer: R. S. and Vp Platform Architect: F. S. Explore Sago's employee directory with LeadIQ.

What industry does Sago belong to?

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Sago operates in the Market Research industry.

What technology does Sago use?

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Sago's tech stack includes LinkedIn Ads, The Trade Desk, iCIMS, Power BI, Adobe Experience Manager, Amazon SageMaker, Claude by Anthropic and Coupa.

What is Sago's email format?

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Sago's email format typically follows the pattern of First.Last@sago.com. Find more Sago email formats with LeadIQ.

How much funding has Sago raised to date?

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As of August 2026, Sago has raised $1.3M in funding. The last funding round occurred on Jan 10, 2023.
Sago logo

Sago

Market ResearchNew Jersey, United States1001-5000 Employees

Sago is a market research company based in Iselin, New Jersey, with between 1,001 and 5,000 employees. As a global research and data partner, Sago connects business questions to human answers through a mix of qualitative and quantitative capabilities and offers customized solutions that provide extensive audience access. The company traces its history to Schlesinger Group and has over 55 years of experience in the market research industry, reflecting stability in its offerings. Sago emphasizes understanding customers as people—their wants, needs, and pain points—and aims to help clients move beyond traditional buyer data spreadsheets to make informed decisions. Reported annual revenue falls in the range of $250 million to $500 million.

Section iconCompany Overview

Website
sago.com
Stock Symbol
SAGO.ME
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Employees
1001-5000

Section iconFunding & Financials

  • $1.3M

    Sago has raised a total of $1.3M of funding over 2 rounds. Their latest funding round was raised on Jan 10, 2023 as a Grant.

  • $100M - $250M

    Sago's revenue is estimated to be in the range of $100M - $250M

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