Global capacity Leverage ADFORS' extensive global footprint with 16 manufacturing sites across 65 countries to offer localized supply of technical textiles and coated glass mats, enabling faster lead times and regional sales growth.

Sustainability push Highlight World Class Manufacturing culture and sustainable coating lines in Europe (Poland) and expanding facilities in the US to appeal to customers prioritizing eco-friendly, low-loss production and responsible supply chains.

Product expansion Capitalize on recent launches and wider product widths (e.g., Pool & Patio Premium Polyester) and new FibaFuse MAX drywall tape to cross-sell to construction, insulation, and interior finishing markets seeking high-reinforcement textiles and durable laminates.

Strategic partnerships Position as Saint-Gobain’s technical textiles arm with strong glass fiber expertise to pursue co-development with builders, roofers, and manufacturers, leveraging Grow and Impact strategy and exclusive partnerships like FlexScreen to expand channel access.

Market readiness Target markets expanding in lightweight construction and reinforcement textiles; focus on regions with new production lines in Poland and Georgia, aligning sales efforts with capacity increases and rising demand for lightweight, high-performance mats and coatings.