Strategic positioning Position Salem as a regional hub for women in entrepreneurship and business, targeting potential partnerships with local colleges, government agencies, and professional networks to expand internship, mentorship, and co-hosted events.

Growth through leadership Leverage recent leadership appointments to offer executive education, leadership development programs, and targeted sponsorships that align with the new president and athletics/marketing leadership to boost visibility and sponsor relationships.

Technology footprint Capitalize on a modern tech stack (AWS, SQL Server, cloud apps, automation and integration platforms) to market and deliver online programs, data-driven outcomes, and scalable alumni engagement solutions to prospective corporate partners.

Digital marketing potential Utilize Sprout Social and collaboration tools to extend recruitment, partnerships, and fundraising efforts, offering social media campaigns, content marketing, and sponsored events for regional employers seeking diverse talent pipelines.

Affiliation opportunities Explore joint programs and 3+3 pathways with regional universities and professional schools to create new revenue channels, expand student placement opportunities, and attract corporate sponsorships and grant funding.