ESG Focus Sallie Mae has recently launched an Environmental, Social, and Governance (ESG) report, indicating a strong commitment to sustainability. This focus can be leveraged as a selling point to attract socially responsible clients and investors.

Acquisition Opportunity By acquiring Scholly, Inc., Sallie Mae has expanded its offerings and made the college scholarship app free for all users. This presents a sales opportunity to promote a wider range of services and engage with a broader audience.

Partnership Potential Sallie Mae's partnerships with institutions like Delaware State University and organizations like HBCU Week demonstrate a commitment to education accessibility. These collaborations can serve as entry points for sales partnerships with similar educational institutions seeking financial solutions for students.

Competitive Advantage Sallie Mae's identification as a competitor to Discover Financial Services positions the company as a strong player in the market. This competitive edge can be highlighted to differentiate offerings and attract customers seeking stability and reliability in their financial services provider.

Innovative Technology With a tech stack that includes AWS Lambda, Adobe Creative Suite, and LinkedIn, Sallie Mae demonstrates a commitment to leveraging technology for enhanced services. This technological expertise can be emphasized in sales pitches to showcase advanced capabilities and solutions.