Expansion momentum Salling Group is pursuing aggressive growth under the ASPIRE ’28 strategy with plans for more stores, acquisitions, and market expansions, creating cross-selling opportunities across multiple countries and channels.

Digital transformation The company uses SAP ERP, advanced AI initiatives through SAP, and a modern tech stack to optimize customer experience, operations, and supply chain, offering a pathway for integrators and vendors to plug in complementary solutions.

Omnichannel synergy With 2,100 stores and web shops across several European markets, plus branded experiences like Netto 4.0, there is strong potential to sell omnichannel technologies, fulfillment services, and in-store/online integration solutions.

Sustainability and giving Ownership by the Salling Foundations and a commitment to funding culture, education, and community initiatives present opportunities for partnerships in sustainable packaging, ESG reporting tools, and social impact programs that align with corporate philanthropy.

Competitive positioning As a top Danish diversified retailer competing with Magasin and Illum in the capital region, Salling Group seeks to strengthen market share through technology-enabled customer experiences, loyalty platforms, and supply chain excellence—areas ripe for targeted sales engagements.