Premium Brand Positioning Salmoiraghi & Viganò distributes prestigious international eyewear brands, indicating a target customer base that values high-end products and is willing to spend on premium lenses and frames, opening opportunities for premium lens solutions and exclusive collaborations.

Technologically Advanced Offerings The company's focus on cutting-edge lens technology and innovative product development suggests a demand for advanced optical solutions, including high-tech lenses and contact lens innovations, ideal for sales pitches related to technological upgrades.

Regional Store Diversification With over 250 concept stores tailored to local lifestyles and needs, there is potential to customize sales approaches and product bundles based on regional preferences, enhancing personalized marketing and product offerings.

Growing Customer Base As a leading retail chain with a robust presence across Italy, Salmoiraghi & Viganò presents opportunities to expand after-sales services, such as lens maintenance, remote consultation tech, and loyalty programs designed to foster customer retention.

Digital Engagement Strategy Utilizing a modern tech stack including Vue.js and advanced analytics tools signals a digitally engaged company that values online marketing and e-commerce enhancements, making it a suitable partner for digital advertising solutions and integrated online-offline sales channels.