Premium Brand Access Leverage Salmoiraghi & Viganò's position as a leading Italian optical retailer within the EssilorLuxottica group to propose exclusive eyewear collaborations, limited editions, and premium lens technologies that align with their high-end brand image and diversified local store concepts.

Extensive Store Network Target the 250+ store footprint for staged rollouts of new products, services, or experiential in-store campaigns. Propose scalable pilot programs in select concept stores to maximize regional engagement and gather actionable customer insights.

Tech Driven Offering Align sales pitches with their emphasis on lens technology and materials by offering advanced lens solutions, coatings, and digital fitting tools that can be integrated with their existing tech stack (Adobe Experience Cloud, Algolia, CRM/analytics) to boost conversion and personalization.

Data and Personalization Capitalize on their investment in data and digital advertising platforms (Criteo, Google Ads, Microsoft Advertising, Algolia) to propose data-driven marketing services, audience segmentation, and retargeting strategies that improve footfall and online-to-offline conversion rates.

Growth and Partnerships Position as a strategic partner to support growth in mid-market segments akin to Mister Spex or All About Eyes by offering scalable commerce enablement, aftercare programs, and loyalty enhancements that drive repeat purchases across multiple stores and channels.