Local sourcing Emphasize partnerships with regional ingredients and local suppliers, aligning with Salmon River Brewery’s commitment to local and regional ingredients to create co-branded promotions and seasonal beer menus.

Family friendly Target family and casual dining promotions, family event nights, and kids’ programming integration to drive foot traffic and cross-sell merchandise and light snacks alongside craft beer offerings.

Tourism hub Position as a Lake Payette destination by offering itineraries, brewery tours, and partnerships with hotels and tourism operators in McCall to capture visitors seeking local experiences.

Digital presence Leverage WordPress and SEO tools to boost online ordering, event calendars, and seasonal specials; propose content collaborations, email campaigns, and reservation integrations to grow audience and sales.

Growth potential Note revenue under $1M and a similar market profile to mid-sized craft players; present scalable B2B opportunities such as wholesale distribution, brewery merchandise, and private events to diversify revenue streams.