Insights

Active seed investor Peterson Ventures shows a focus on seed rounds across multiple sectors, indicating strong appetite for early-stage opportunities and potential to partner with startups in rapid growth phases.

Portfolio expansion Recent investments in Synthpop, Buildcheck AI, Two Boxes, Chiyo, Cascading AI, Griptape, and Lifeforce demonstrate a diversified tech and health focus with opportunities to cross-sell from portfolio to partner services or co-investing in related verticals.

Tech enablement Implemented tech stack (Looker, MongoDB, Redis, cloud platforms, WordPress) suggests openness to data analytics, scalable infrastructure, and cloud-based solutions that can be mirrored or expanded for portfolio companies seeking optimization.

Growth signals Revenue range and multiple high-profile exits/rounds imply willingness to back teams driving rapid growth; target companies with scalable customer acquisition, platform plays, or AI-enabled solutions aligned with sure-fire expansion.

Strategic partnerships Collaborations with notable funds and well-known corporate-adjacent investors create avenues for co-investment, advisory relationships, and access to a broader network for strategic customers, partnerships, or go-to-market programs.

Similar companies to Salt VC

Salt VC Tech Stack

Salt VC uses 8 technology products and services including Cloudflare DNS, Google Workspace, SendGrid, and more. Explore Salt VC's tech stack below.

  • Cloudflare DNS
    Domain Name Services
  • Email Delivery
  • Framer Motion
    Javascript Libraries
  • Lovable
    Page Builders
  • Platform As A Service
  • shadcn/ui
    UI Frameworks
  • GoDaddy
    Web Hosting

Salt VC's Email Address Formats

Salt VC uses at least 2 email formats:
Salt VC Email FormatsExamplePercentage
FLast@petersonventures.comJDoe@petersonventures.com
96%
First.Last@petersonventures.comJohn.Doe@petersonventures.com
4%

Frequently Asked Questions

What is Salt VC's official website and social media links?

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Salt VC's official website is salt.vc and has social profiles on LinkedIn.

How much revenue does Salt VC generate?

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As of October 2026, Salt VC's annual revenue is estimated to be $10M - $25M.

What is Salt VC's NAICS code?

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Salt VC's NAICS code is 52391 - Miscellaneous Intermediation.

How many employees does Salt VC have currently?

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As of October 2026, Salt VC has approximately 23 employees across 2 continents, including North America and Africa. Key team members include President: J. I. and Associate: E. J. Explore Salt VC's employee directory with LeadIQ.

What industry does Salt VC belong to?

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Salt VC operates in the Venture Capital and Private Equity Principals industry.

What technology does Salt VC use?

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Salt VC's tech stack includes Cloudflare DNS, Google Workspace, SendGrid, Framer Motion, Lovable, Vercel, shadcn/ui and GoDaddy.

What is Salt VC's email format?

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Salt VC's email format typically follows the pattern of FLast@petersonventures.com. Find more Salt VC email formats with LeadIQ.

When was Salt VC founded?

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Salt VC was founded in 2012.
Salt VC logo

Salt VC

Venture Capital and Private Equity PrincipalsUtah, United States11-50 Employees

Peterson Ventures operates in the venture capital and private equity space as a boutique firm. Based in Salt Lake City, Utah, the team is small to mid-sized and aims to partner with exceptional entrepreneurs to address the challenges that accompany rapid growth. The firm emphasizes collaborative engagement and strategic guidance to help ventures navigate scaling pressures. 

Its target market includes early-stage ventures and growth-focused founders across sectors, seeking guidance through expansion and scaling. The organization focuses on long-term partnerships built around problem-solving and strategic input during pivotal growth moments. More information is available on its website at petersonventures.com.

Section iconCompany Overview

Website
salt.vc
NAICS Code
52391 - Miscellaneous Intermediation
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Salt VC's revenue is estimated to be in the range of $10M - $25M

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