Asset-based lending Target mid-market borrowers across diverse industries with secured asset-based loans and structured financing opportunities, highlighting Salus Capital’s core strength in asset-backed lending as a potential financing option for growth-focused clients.

Servicing focus Leverage Salus Capital’s emphasis on monitoring, servicing, and collecting existing loans to position cross-sell opportunities for add-on financing, asset management services, or refinancing for borrowers seeking ongoing risk management.

Strategic connections Highlight potential partnerships with HRG Group affiliates and related financial services ecosystems to source deal flow, co-investment opportunities, or bundled financial solutions for middle-market clients.

Startup scale align With a small team and revenue in a defined range, identify growth-stage firms in need of scalable credit facilities, working capital lines, or structured financings that align with Salus Capital’s asset-based expertise.

Tech-enabled ops Promote digital and data-driven capabilities (Drupal, Google Cloud, analytics) as value-add differentiators for clients seeking efficient underwriting, reporting, and lifecycle management within asset-based lending structures.