Premium Coastal Resort Target high-spend leisure and wedding/group travel planners by highlighting Samoset Resort as a historic, oceanfront destination with year-round activities and family or romantic package options to boost occupancy during shoulder seasons.

Seasonal Experience Leverage the resort’s seasonal activities (golf, spa, boating, snow sports) to upsell bundled experiences and loyalty programs, offering tailored packages for spring/summer golf and fall/winter spa retreats to stabilize revenue.

Local Partnerships Exploit links to Maine fishing and coastal experiences by proposing partnerships with regional tour operators, fishermen events, and wildlife/adventure coordinators to create co-branded packages appealing to ecotourists and regional visitors.

Tech Enabled Utilize the tech stack including AI (OpenAI), analytics (New Relic, Crazy Egg, Clarity), and ads platforms (Microsoft, Reddit, Taboola) to run targeted campaigns, optimize conversion paths, and implement personalized offers for high-value segments.

Mid-Mized Growth Position Samoset as a boutique, high-service alternative to larger brands, appealing to mid-market groups and events (corporate retreats, weddings, regional conferences) with scalable meeting spaces and customized service levels to capture market share from competitors like Inns by the Sea and mid-size luxury hotels.