Insights

Expanding Client Base Sampler's successful collaborations with major CPG brands such as Unilever, Pepsi, Henkel, and L'Oreal, alongside partnerships with grocery distributors like UNFI, indicate a strong market presence and potential for onboarding additional consumer-focused brands seeking innovative sampling solutions.

Recent Acquisitions The company's recent acquisitions of Admass and Abeo demonstrate its strategic focus on enhancing AI-driven content creation and digital sampling capabilities, offering sales opportunities with brands interested in advanced, data-driven marketing tools and personalized consumer engagement.

Technological Foundation With a robust tech stack including NoSQL, JSON-LD, and cloud infrastructure, Sampler is well-positioned to scale its digital sampling platform, appealing to tech-savvy brands looking for reliable, scalable solutions for remote product testing and consumer insights gathering.

Financial Potential Operating with revenues between $1 million and $10 million and backed by $13 million in funding, Sampler shows growth potential that sales professionals can leverage to position tailored solutions to brands aiming to expand their digital marketing efforts.

Market Penetration The company's active engagement across various industries, including beauty, food, and household products, along with a reach of over 59 million consumers, presents opportunities to target market segments that are increasingly investing in direct-to-consumer sampling strategies for brand loyalty and consumer insights.

Sampler Tech Stack

Sampler uses 8 technology products and services including Amazon CloudFront, NoSQL, JSON-LD, and more. Explore Sampler's tech stack below.

  • Amazon CloudFront
    Content Delivery Network
  • NoSQL
    Database
  • JSON-LD
    Javascript Frameworks
  • Highcharts
    Javascript Graphics
  • Moment.js
    Javascript Libraries
  • Underscore.js
    Javascript Libraries
  • OpenResty
    Web Servers
  • ShareThis
    Widgets

Media & News

Sampler's Email Address Formats

Sampler uses at least 1 format(s):
Sampler Email FormatsExamplePercentage
First@sampler.ioJohn@sampler.io
45%
First.Last@sampler.ioJohn.Doe@sampler.io
5%
First@sampler.ioJohn@sampler.io
45%
First.Last@sampler.ioJohn.Doe@sampler.io
5%

Frequently Asked Questions

Where is Sampler's headquarters located?

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Sampler's main headquarters is located at 425 Adelaide Street West Toronto, Ontario Canada. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Sampler's official website and social media links?

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Sampler's official website is sampler.io and has social profiles on LinkedInCrunchbase.

What is Sampler's NAICS code?

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Sampler's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Sampler have currently?

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As of March 2026, Sampler has approximately 25 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Company Owner: W. S.Sales And Marketing Specialist: C. D. C.Advisor: M. C.. Explore Sampler's employee directory with LeadIQ.

What industry does Sampler belong to?

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Sampler operates in the Technology, Information and Internet industry.

What technology does Sampler use?

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Sampler's tech stack includes Amazon CloudFrontNoSQLJSON-LDHighchartsMoment.jsUnderscore.jsOpenRestyShareThis.

What is Sampler's email format?

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Sampler's email format typically follows the pattern of First@sampler.io. Find more Sampler email formats with LeadIQ.

How much funding has Sampler raised to date?

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As of March 2026, Sampler has raised $13M in funding. .

When was Sampler founded?

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Sampler was founded in 2013.

Sampler

Technology, Information and InternetOntario, Canada11-50 Employees

Sampler is the leading Direct-to-Consumer product sampling platform helping brands like L'Oréal and Nestlé deliver samples online and gather the insights they need to build one-to-one relationships with consumers. 

Sampler has worked with over 900 brands in 24 countries, and has built a reach of over 59M consumers. Its most notable clients include CPG industry giants Unilever, Pepsi, Henkel, and L'Oreal.

Section iconCompany Overview

Headquarters
425 Adelaide Street West Toronto, Ontario Canada
Website
sampler.io
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $13M

    Sampler has raised a total of $13M of funding over 3 rounds. .

  • $1M$10M

    Sampler's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $13M

    Sampler has raised a total of $13M of funding over 3 rounds. .

  • $1M$10M

    Sampler's revenue is estimated to be in the range of $1M$10M

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