Insights

Scale through clients Sampler has a proven track record with 900+ brands across 24 countries and a reach of over 59 million consumers, indicating strong potential for upsell or multi-brand partnerships with existing and new CPG clients.

Retailer partnerships Notable collaboration with UNFI and major CPGs (Unilever, Pepsi, Henkel, L’Oréal) suggests opportunities to expand into broader retail distribution channels and amplified sampling programs with large retailers and distributors.

Acquisitions momentum Strategic acquisitions of AdMass and Abeo indicate a readiness to enhance data-driven content, UGC promotions, and beauty industry digital sampling, presenting cross-sell options to brands seeking advanced influencer-like promotion capabilities.

Tech-enabled scale Current tech stack and digital footprint support scalable sampling campaigns; upsell could target brands needing integrated platforms (CRM, analytics, engagement) to streamline program management and measure ROI.

Growth readiness With $9.7M in funding and $1M–$10M revenue range, Sampler is positioned for growth through larger deal sizes or expansion into new verticals and geographies, presenting opportunity for enterprise-grade engagements and partnerships.

Sampler Tech Stack

Sampler uses 8 technology products and services including Linkedin Insight Tag, Lucidchart, Jenkins, and more. Explore Sampler's tech stack below.

Media & News

Sampler's Email Address Formats

Sampler uses at least 1 format(s):
Sampler Email FormatsExamplePercentage
First@sampler.ioJohn@sampler.io
90%
First.Last@sampler.ioJohn.Doe@sampler.io
10%

Frequently Asked Questions

What is Sampler's official website and social media links?

Minus sign iconPlus sign icon
Sampler's official website is sampler.io and has social profiles on LinkedInCrunchbase.

How much revenue does Sampler generate?

Minus sign iconPlus sign icon
As of July 2026, Sampler's annual revenue is estimated to be $1M - $10M.

What is Sampler's NAICS code?

Minus sign iconPlus sign icon
Sampler's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Sampler have currently?

Minus sign iconPlus sign icon
As of July 2026, Sampler has approximately 28 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Back End Developer: A. S.Advisor: M. C.Toma De Muestras: R. A.. Explore Sampler's employee directory with LeadIQ.

What industry does Sampler belong to?

Minus sign iconPlus sign icon
Sampler operates in the Technology, Information and Internet industry.

What technology does Sampler use?

Minus sign iconPlus sign icon
Sampler's tech stack includes Linkedin Insight TagLucidchartJenkinsOneTrustSegmentWebflowDatadogPiwik.

What is Sampler's email format?

Minus sign iconPlus sign icon
Sampler's email format typically follows the pattern of First@sampler.io. Find more Sampler email formats with LeadIQ.

How much funding has Sampler raised to date?

Minus sign iconPlus sign icon
As of July 2026, Sampler has raised $9.7M in funding. The last funding round occurred on Jul 15, 2020 for $4M.

When was Sampler founded?

Minus sign iconPlus sign icon
Sampler was founded in 2013.
Sampler logo

Sampler

Technology, Information and InternetOntario, Canada11-50 Employees

Sampler is a technology company in the Technology, Information and Internet industry, headquartered in Toronto, Ontario, Canada at 425 Adelaide Street West, and it employs 11-50 people. It provides a direct-to-consumer product sampling platform that enables brands to deliver samples online and gather consumer insights to support one-to-one relationships with consumers. Sampler has worked with more than 900 brands across 24 countries, reaching over 59 million consumers, with notable clients including Unilever, Pepsi, Henkel, and L’Oréal. In 2023, the company expanded through acquisitions, acquiring Admass and Abeo to broaden capabilities in shopper promotions and digital sampling. The company's activities focus on supporting brands in the consumer goods space via its digital sampling and promotions platform.

Section iconCompany Overview

Website
sampler.io
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $9.7M

    Sampler has raised a total of $9.7M of funding over 12 rounds. Their latest funding round was raised on Jul 15, 2020 in the amount of $4Mas a series_b.

  • $1M - $10M

    Sampler's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $9.7M

    Sampler has raised a total of $9.7M of funding over 12 rounds. Their latest funding round was raised on Jul 15, 2020 in the amount of $4Mas a series_b.

  • $1M - $10M

    Sampler's revenue is estimated to be in the range of $1M - $10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.