Strategic scale Samsung Ads Canada sits inside a global ad tech ecosystem powered by Samsung's vast hardware reach across Smart TVs, mobile, and desktop, presenting a compelling cross-screen advertising opportunity to brands seeking large-scale, privacy-safe, first-party data-driven campaigns in Canada.

Unique data With the largest single source of deterministic TV data in Canada drawn from 7M+ active Samsung Smart TVs and 1P ACR device data, there is a defensible data asset for precise targeting, measurement, and attribution across Linear, Streaming, and Gaming environments.

Premium audience Access to Samsung's exclusive data enables targeting high-value audiences and measurable outcomes, enabling sales conversations around efficiency, higher engagement, and full-funnel impact for advertisers looking to optimize brand and performance goals.

Integrated tech stack Existing partnerships with The Trade Desk, Facebook Ads, Power BI, and other tools suggest cross-platform activation and robust reporting capabilities, allowing sales teams to present flexible media plans and compelling ROI scenarios.

Growth potential Revenue in the mid-range and an established acquisition history imply ongoing expansion opportunities; potential buyers include agencies and brands seeking cross-screen advertising without compromising privacy or measurement rigor.