Premium Trimmings Target luxury interior design studios and hospitality projects seeking high-end trims such as tassels, borders, braids, gimp, and fringes. Highlight exclusive material collections (silk, wool, glass, crystal, seashells, wood) to attract designers working on luxury residences and boutique hotels.

Global Expansion Leverage recent international presence including London showroom and New York base to pursue cross-border sourcing partnerships. Position Samuel & Sons as a global trim supplier for multinational design firms and international projects.

Design Leadership Promote the Custom Department for bespoke trim development to capture designers needing tailor-made solutions. Offer faster prototyping and delivery to competitive interiors projects that demand unique branding or motif-specific trimmings.

Brand Partnerships Capitalize on past collaborations (The Shade Store) and ongoing marketing leadership to create co-branded collections or exclusive lines for luxury retailers, design studios, and hospitality brands.

Digital Discovery Highlight the diverse tech stack and showroom capabilities (SketchUp, Algolia search, Adobe Creative Suite, VR/3D visualization) to support designers in online and in-person sourcing, enabling seamless product discovery and rapid sampling.