Data Driven Upsell Agilitek Fan Data Platform rollout for both San Diego Seals and Las Vegas Desert Dogs demonstrates a ready-made data-driven sales channel. This enables more precise CRM, BI, and marketing campaigns, creating opportunities to sell sponsor-ready audience insights and targeted activation packages to current and prospective partners.

Sponsorship & Events A live sponsorship with Harrah's Resort Southern California signals strong sponsor appetite for local, integrated partnerships. Combined with theme nights like the Godzilla Night and local micro-brew collaborations, there are opportunities to offer co-branded events, product sampling, hospitality packages, and cross-promotional campaigns to regional brands.

Community Engagement Monetization Community partnerships with San Diego Unified School District and YMCA of San Diego County establish the Seals as a gateway for youth lacrosse. This opens potential monetization through paid clinics, school outreach sponsorships, equipment programs, and health/education collaborations with local institutions such as UC San Diego Health.

Cross Market Leverage The Agilitek platform rollout across two teams in two markets demonstrates a scalable model for offering data-driven services beyond a single franchise. Opportunity to package cross-market reach and analytics to sponsors, media buyers, and vendors, and to expand CRM/marketing offerings to additional teams or leagues.

Advertising and Content The team benefits from a high attendance footprint and a modern tech stack enabling in-arena, digital, and video content monetization. Potential sponsorship packages include in-venue and digital ad inventory via OpenX, sponsored video content, and analytics-backed ROI reporting to attract and retain sponsors.