Strategic partnerships Leverage recent Sunrise Therapies partnership to cross-promote wellness and therapeutic surfing experiences, targeting clients seeking stress relief and rehabilitative activities.

SMB growth With 11-50 employees and revenue in the mid-range, position San Diego Surf School as a scalable partner for bundled offering expansions, seasonal camps, and corporate wellness packages.

Tech enablement Utilize their tech stack (Microsoft Advertising, Google Cloud, OpenAI, etc.) to run targeted campaigns, automate lead qualification, and enhance customer support through Zendesk Chat integration.

Safety premium Highlight CPR and Title 22 certified instructors as a selling point to high-value customers (families, schools, camps) and partners prioritizing safety and quality instruction.

Diversified offerings Explore cross-sell opportunities across private lessons, summer surf camps, group lessons, and stand up paddleboarding to attract new segments and extend seasonality.