Leadership growth Recent appointment of Cassandra Costello as CEO and executive director signals strategic leadership stability and an opportunity to engage the executive office in sponsorships, partnerships, and large-scale conservation initiatives.

AZA accreditation leverage AZA accreditation highlights the zoo’s commitment to high standards, which can be leveraged to pitch premium sponsorships, donor programs, and grant-funded collaborations with aligned brands and conservation groups.

Expansion and outreach Strong emphasis on education, outreach, and community events within a historic urban setting suggests cross-promotional opportunities with schools, museums, and cultural institutions for joint programming and experiential experiences.

Digital engagement Active tech footprint including Google Ads and social platforms indicates receptivity to digital marketing partnerships, content sponsorships, and data-backed audience targeting for conservation campaigns.

Governance and risk Recent audit concerns over unapproved expenditures point to a need for transparent reporting and compliance-focused partnerships; offering governance-friendly sponsorships, audit-ready donor avenues, and financial oversight consultations could build trust and collaboration.