Boutique Hospitality Target the San Juan Hotel as a boutique South Beach property in the Curio Collection, focusing on partnerships that enhance guest experience with premium artful amenities, exclusive experiences, and loyalty programs to drive direct bookings and repeat stays.

Recognition Leveraging Leverage recent Condé Nast Traveler Readers’ Choice Award to open conversations with upscale travel partners, luxury brands, and media buyers for co-branded experiences, sponsored features, and elevated sales leads.

Leadership Moves Take note of key leadership appointments in 2022 and prior era to align enterprise offerings with revenue management, sales and marketing, and luxury leisure sales priorities; tailor solutions that support these functions for yield optimization and guest acquisition.

Community & PR Capitalize on community initiatives like Pride month partnership with True Self Foundation to propose CSR-aligned programs, sponsorships, and experiential marketing that can attract selective partners and differentiate from competitors.

Tech & Enablement Assess opportunities to augment the hotel's tech stack (WordPress, GTM, Analytics) with marketing operations services, CRM integration, data analytics, and programmatic advertising to boost direct bookings and optimize guest personalization.