Award Recognition San Juan Hotel has received the 2023 Condé Nast Traveler Readers’ Choice Award, highlighting its strong reputation and customer loyalty, which can be leveraged for premium partnerships and advertising collaborations.

Luxury Focus Recent high-level hires in luxury leisure sales and management, such as Ricardo Cera and Lara Mayer, indicate a strategic emphasis on attracting affluent travelers and expanding high-end offerings.

Community Engagement Partnership with the True Self Foundation during PRIDE month demonstrates the company's commitment to social responsibility, presenting opportunities for targeted corporate social responsibility campaigns and local sponsorships.

Digital Strategy Utilization of tech tools like Google Analytics, Google Tag Manager, and Twitter Ads signals an active digital marketing approach focused on increasing online visibility and direct bookings.

Market Position With a relatively small revenue range and a boutique positioning, there are opportunities to develop niche marketing strategies aimed at personalized guest experiences and exclusive packages to grow revenue streams.