Insights

Expanding Customer Base The recent partnership between Sana Safinaz and Foodpanda indicates a strategic move to diversify and expand brand reach, presenting opportunities to target digitally engaged consumers with cross-promotional campaigns and exclusive online offers.

Premium Market Position As a prestigious and well-established fashion brand with a revenue range of 10M to 25M USD, Sana Safinaz appeals to high-end consumers, opening avenues for premium product collaborations, personalized luxury collections, and exclusive events targeted at affluent demographics.

Fashion Innovation With a history of being trendsetters and innovators in Pakistan's fashion industry, Sana Safinaz’s expansion into diversified collections like lawn, silk, and Eid capsules creates opportunities to develop seasonal campaigns, limited-edition lines, and targeted promotions aligned with cultural festivities.

Retail and Digital Growth Their established retail outlets combined with a strong e-commerce presence powered by platforms like Shopify and Magento suggest potential for developing omnichannel marketing strategies, online product launches, and localized digital campaigns to drive sales and enhance customer engagement.

Loyalty and Engagement Given their extensive product lines and regional popularity, Sana Safinaz provides a fertile ground for implementing loyalty programs, targeted email marketing, and personalized shopping experiences to increase repeat purchases and deepen customer relationships.

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Sana Safinaz Tech Stack

Sana Safinaz uses 8 technology products and services including cdnjs, Shopify, Magento, and more. Explore Sana Safinaz's tech stack below.

  • cdnjs
    Content Delivery Network
  • Shopify
    E-commerce
  • Magento
    E-commerce
  • jQuery
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • Zendesk Chat
    Live Chat
  • FedEx
    Transportation And Fleet Management
  • DHL
    Transportation And Fleet Management

Sana Safinaz's Email Address Formats

Sana Safinaz uses at least 1 format(s):
Sana Safinaz Email FormatsExamplePercentage
First.Last@sanasafinaz.comJohn.Doe@sanasafinaz.com
38%
First.L@sanasafinaz.comJohn.D@sanasafinaz.com
12%
First.Last@sanasafinaz.comJohn.Doe@sanasafinaz.com
38%
First.L@sanasafinaz.comJohn.D@sanasafinaz.com
12%

Frequently Asked Questions

Where is Sana Safinaz's headquarters located?

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Sana Safinaz's main headquarters is located at Karachi, pk. The company has employees across 3 continents, including AsiaNorth AmericaEurope.

What is Sana Safinaz's official website and social media links?

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Sana Safinaz's official website is sanasafinaz.com and has social profiles on LinkedIn.

What is Sana Safinaz's NAICS code?

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Sana Safinaz's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Sana Safinaz have currently?

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As of October 2025, Sana Safinaz has approximately 1K employees across 3 continents, including AsiaNorth AmericaEurope. Key team members include Chief Operating Officer: H. M. B.Chief Commercial Officer: M. A. T.Chief Operating Officer: F. M.. Explore Sana Safinaz's employee directory with LeadIQ.

What industry does Sana Safinaz belong to?

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Sana Safinaz operates in the Retail Apparel and Fashion industry.

What technology does Sana Safinaz use?

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Sana Safinaz's tech stack includes cdnjsShopifyMagentojQueryMoment.jsZendesk ChatFedExDHL.

What is Sana Safinaz's email format?

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Sana Safinaz's email format typically follows the pattern of First.Last@sanasafinaz.com. Find more Sana Safinaz email formats with LeadIQ.

When was Sana Safinaz founded?

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Sana Safinaz was founded in 1989.
Sana Safinaz

Sana Safinaz

Retail Apparel and FashionKarachi, Pakistan1001-5000 Employees

Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Partners and sister’s-in-law Sana and Safinaz are the driving force behind the label which is an all-encompassing life-style brand. 

Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Included on the apparel side is the brand’s latest venture in retail. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. 

Last but definitely not the least is the designer Sana Safinaz lawn which is launched and exhibited annually during the summer season and is consistently dubbed the most successful and well received lawn collection of the year. This has been expanded over the last few years to also include independent capsule silk and Eid collections.

Until recently, the duo were the sole designers for all their collections until the launch of their retail venture which has grown to include a talented and accomplished design team of its own. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan.

Section iconCompany Overview

Headquarters
Karachi, pk
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1989
Employees
1001-5000

Section iconFunding & Financials

  • $10M$25M

    Sana Safinaz's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Sana Safinaz's revenue is estimated to be in the range of $10M$25M

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