Insights

Strong Market Presence Sana Safinaz is a leading fashion retailer in Pakistan with a diversified product range including pret, bridal couture, and seasonal lawn collections, indicating a loyal customer base and significant market footprint ideal for expanding product offerings or cross-promotions.

Retail Expansion Opportunities Since opening retail outlets across Pakistan in 2013 and developing an in-house design team, Sana Safinaz displays ongoing growth potential, creating opportunities for partnerships in expanding retail channels or introducing new product lines like accessories and footwear.

Digital Partnership Potential Recent collaboration with Foodpanda highlights Sana Safinaz’s openness to digital and lifestyle brand collaborations, suggesting potential avenues for joint marketing campaigns, exclusive collections, or lifestyle branding initiatives targeting a broader audience.

Financial Scalability With revenue estimates between 10-25 million USD and a growing brand reputation, Sana Safinaz presents a lucrative prospect for brands seeking high-end fashion partnership, premium material sourcing, or bespoke retail solutions aimed at affluent consumers.

Innovative Branding As trailblazers in Pakistan’s fashion industry with successful seasonal lawn collections and a robust online presence, Sana Safinaz offers strategic opportunities for technology providers, design collaboration partners, or brands interested in co-creating exclusive collections or enhanced customer engagement solutions.

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Sana Safinaz Tech Stack

Sana Safinaz uses 8 technology products and services including cdnjs, Shopify, Magento, and more. Explore Sana Safinaz's tech stack below.

  • cdnjs
    Content Delivery Network
  • Shopify
    E-commerce
  • Magento
    E-commerce
  • jQuery
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • Zendesk Chat
    Live Chat
  • FedEx
    Transportation And Fleet Management
  • DHL
    Transportation And Fleet Management

Sana Safinaz's Email Address Formats

Sana Safinaz uses at least 1 format(s):
Sana Safinaz Email FormatsExamplePercentage
First.Last@sanasafinaz.comJohn.Doe@sanasafinaz.com
38%
First.L@sanasafinaz.comJohn.D@sanasafinaz.com
12%
First.Last@sanasafinaz.comJohn.Doe@sanasafinaz.com
38%
First.L@sanasafinaz.comJohn.D@sanasafinaz.com
12%

Frequently Asked Questions

What is Sana Safinaz's official website and social media links?

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Sana Safinaz's official website is sanasafinaz.com and has social profiles on LinkedIn.

What is Sana Safinaz's NAICS code?

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Sana Safinaz's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Sana Safinaz have currently?

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As of December 2025, Sana Safinaz has approximately 1K employees across 3 continents, including AsiaNorth AmericaEurope. Key team members include Chief Operating Officer: H. M. B.Chief Commercial Officer: M. A. T.Chief Operating Officer: F. M.. Explore Sana Safinaz's employee directory with LeadIQ.

What industry does Sana Safinaz belong to?

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Sana Safinaz operates in the Retail Apparel and Fashion industry.

What technology does Sana Safinaz use?

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Sana Safinaz's tech stack includes cdnjsShopifyMagentojQueryMoment.jsZendesk ChatFedExDHL.

What is Sana Safinaz's email format?

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Sana Safinaz's email format typically follows the pattern of First.Last@sanasafinaz.com. Find more Sana Safinaz email formats with LeadIQ.

When was Sana Safinaz founded?

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Sana Safinaz was founded in 1989.

Sana Safinaz

Retail Apparel and FashionSindh, Pakistan1001-5000 Employees

Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Partners and sister’s-in-law Sana and Safinaz are the driving force behind the label which is an all-encompassing life-style brand. 

Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Included on the apparel side is the brand’s latest venture in retail. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. 

Last but definitely not the least is the designer Sana Safinaz lawn which is launched and exhibited annually during the summer season and is consistently dubbed the most successful and well received lawn collection of the year. This has been expanded over the last few years to also include independent capsule silk and Eid collections.

Until recently, the duo were the sole designers for all their collections until the launch of their retail venture which has grown to include a talented and accomplished design team of its own. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1989
Employees
1001-5000

Section iconFunding & Financials

  • $10M$25M

    Sana Safinaz's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Sana Safinaz's revenue is estimated to be in the range of $10M$25M

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