NIL Growth Sandberg Phoenix has launched and expanded an NIL and Collegiate Sports Law practice, signaling a strategic opportunity to offer services around NIL compliance, athlete branding negotiations, and college partnerships to universities, athletic departments, and student-athlete networks.

Strategic M&A & IP The firm emphasizes growth through acquisitions and a strong Intellectual Property practice leadership, suggesting potential cross-sell opportunities in corporate transactions, IP protection for startups, and brand protection for expanding clients.

Risk & Security A ransomware incident in 2026 highlights cybersecurity and data risk considerations; potential for offering incident response, data breach counsel, and cyber risk assessments to clients in regulated industries like healthcare, finance, and transportation.

Midwest National With eight offices and a national footprint across diverse industries, Sandberg Phoenix can be approached as a preferred regional-to-national law partner for clients seeking scalable legal support, including multi-site corporate initiatives and cross-border matters.

High-Value Sectors Strength in Business Law, Health Law, Product Liability, and Medical Malpractice positions opportunities to upsell premium litigation support, compliance programs, and risk management solutions to hospitals, manufacturers, and professional services firms.