NIL Expansion Sandberg Phoenix’s NIL & Collegiate Sports Law practice and new NIL Director signal growing demand from universities, sponsors, and student-athletes for licensing, IP protection, and compliance services. This presents a sales opportunity to cross-sell IP, corporate, and litigation services to education clients, brands, and athletic programs with bundled NIL contracting and enforcement offerings.

Cybersecurity Readiness A May 2026 ransomware incident underscores ongoing cyber risk for law firms and clients in healthcare and finance. Offer a cybersecurity uplift including incident response retainer, vulnerability assessments, employee training, data backup and disaster recovery planning, and a secure client portal to protect the firm and its clients.

Digital Transformation With over 180 attorneys across eight cities, the firm stands to benefit from modernizing practice operations. Propose a package covering matter management, e-discovery, document automation, AI-assisted research, and a secure client portal to boost efficiency and deepen client relationships across core practices.

Cross Sell Potential Serving diverse industries from transportation to healthcare creates opportunities to upsell integrated services across IP, health law, products liability, and business litigation for existing corporate clients. Propose industry-focused packages, regulatory updates, and proactive risk monitoring to increase wallet share.

Growth Partnerships Ongoing growth through the Affinity Law Group merger and leadership hires indicates a growth-minded posture open to new partnerships. Target national and international clients with cross-border needs by offering alliance-ready services, integration support, and scalable tech-enabled solutions aligned to expansion plans.