Local Wellness Focus Novi-based wellness services with a personalized, mind-body-soul approach, presenting an opportunity to upsell premium spa experiences and membership programs to a health-conscious local customer base.

Mid-Scale Footprint Total staff in the small-to-medium range (11-50) and revenue in the 1M-10M band suggest potential for scalable service expansion, add-on treatments, and regional marketing partnerships to increase average ticket size.

Digital Presence Existing WordPress site and online tools indicate readiness for digital sales enhancements, loyalty programs, online booking optimization, and targeted local ads to drive appointments and repeat visits.

Growth Potential Recent financials imply room for growth through service diversification (facials, massages, wellness packages) and cross-sell opportunities with adjacent wellness businesses or corporate wellness partnerships in Novi.

Competitive Positioning Comparable sector players achieve scale via branded memberships and franchise-like expansion; Sandstone can explore strategic alliances, exclusive product lines, or licensed treatment offerings to differentiate and expand market share.