Accessible Services Sandwell Council prioritizes accessibility and inclusivity in its digital services, including WCAG-compliant websites and a new BSL video series. This indicates potential for selling accessibility consulting, digital inclusivity tools, and UX optimization services to strengthen citizen engagement and reduce service barriers.

Digital Engagement The use of multiple analytics tools (Hotjar, Microsoft Clarity, Mixpanel) suggests a data-driven approach to service delivery. There is opportunity to provide advanced analytics, user journey mapping, and personalized digital engagement solutions to optimize resident interactions and service adoption.

Public Projects Recent and upcoming capital projects, including a £20m primary school and land development, indicate ongoing procurement and vendor onboarding. There is potential to offer project management platforms, BIM/AutoCAD collaboration tools, and municipal procurement solutions to streamline bidding, contract management, and construction workflows.

Mobility & Inclusion The Tramper hire service for accessible park access demonstrates a commitment to mobility-focused public services. Opportunities exist to expand assistive technology, accessibility hardware, and inclusive transport or park management solutions for other community facilities.

Digital Accessibility Leadership Recognition as one of the UK’s most accessible local authority websites signals a leadership position in digital accessibility. This opens opportunities to package governance and compliance services, accessibility audits, and training for other councils seeking to elevate their own digital inclusion efforts.