Metaverse Presence Sanitas Krankenversicherung launched an interactive Experience Space in the metaverse, providing a unique platform to engage with potential customers and showcase their healthcare services in a virtual realm. This innovative approach aligns well with current digital trends and presents an opportunity to capture a tech-savvy audience.
Product Innovation The recent launch of the Collagen and Elastin Recovery Mask by Sanitas presents a new avenue for sales opportunities in the beauty and skincare sector. Leveraging this product's success can open doors for partnerships with beauty retailers and attract a broader consumer base seeking premium skincare solutions.
Digital Health App Sanitas introduced the BluaU app, a novel digital health product that allows users to monitor their wellness and connect remotely with healthcare professionals. This app presents a direct channel to engage with health-conscious individuals seeking personalized healthcare solutions, offering a potential avenue for subscription-based sales models or partnerships with telehealth providers.
Strategic Partnerships The partnership between Acciona and Sanitas to promote sustainable mobility for employees presents a unique sales opportunity to leverage corporate wellness programs. By offering tailored insurance packages or health services to companies prioritizing sustainability and employee well-being, Sanitas can tap into a potentially lucrative market segment.
Supplementary Insurance Sanitas' launch of the Planning a Family plan, Switzerland's first supplementary insurance cover for fertility treatments, opens up sales opportunities in the specialized healthcare insurance sector. Collaborating with fertility clinics, OB-GYN practices, or family planning organizations can help Sanitas expand its market reach and cater to the increasing demand for comprehensive fertility-related insurance coverage.