Growing Market Presence Sanitas Perú operates in the expanding health insurance sector with a revenue range between 500 million to 1 billion dollars, indicating strong market positioning and potential for upselling integrated health solutions or premium plans to existing clients.

Technological Adoption Utilizing a tech stack that includes Salesforce, PHP, and social media platforms like Facebook and Google Plus, Sanitas demonstrates readiness to enhance digital outreach, customer engagement, and technological integration, offering opportunities for advanced CRM and engagement platform solutions.

Strong Parent Company As part of Keralty, a group with over 40 years of healthcare expertise across eight countries, Sanitas benefits from extensive industry experience and potential cross-border collaboration, creating opportunities for innovative health management solutions and regional expansion.

Focus on Customer Wellbeing Sanitas emphasizes comprehensive, community-oriented health services and personalized care, which suggests a market opportunity for solutions that improve patient engagement, care coordination, and holistic health management across different life stages.

Alignment with Market Leaders Comparable companies like Blue Cross Blue Shield and UnitedHealth Group have large-scale operations and diversified services. This highlights potential for Sanitas to expand service offerings, explore strategic partnerships, and leverage health tech innovations to strengthen its competitive position.