Insights

Global Market Presence SanoRice exports to over 40 countries across Europe, Middle East, New Zealand, and the USA, indicating strong international demand for innovative snacks and a potential avenue for expanding product distribution or entering new markets.

Innovation Leadership With continuous product development and a focus on new concepts, SanoRice offers opportunities for partnerships with brands seeking unique, health-conscious, and trend-aligned snack options to diversify their portfolio.

Expanding Production Capacity Recent €30 million investment in a new facility in Poland demonstrates growth ambitions and increased manufacturing capacity, enabling the company to scale sales channels and meet rising global demand.

Strong Industry Position As Europe's largest popped rice snack manufacturer with significant annual sales growth, SanoRice is well-positioned to collaborate with retailers and importers looking to offer innovative, high-quality snacks.

Technological Edge Utilizing advanced tech such as state-of-the-art production facilities and a digital tech stack, SanoRice ensures high-quality production standards, which can be leveraged to build trust and premium branding opportunities with discerning partners.

SanoRice Holding B.V. Tech Stack

SanoRice Holding B.V. uses 8 technology products and services including TYPO3, Twemoji, Microsoft, and more. Explore SanoRice Holding B.V.'s tech stack below.

  • TYPO3
    Content Management System
  • Twemoji
    Font Scripts
  • Microsoft
    Miscellaneous
  • Cisco
    Network Hardware
  • reCAPTCHA
    Security
  • Google Tag Manager
    Tag Management
  • Minitab
    Visualisation Software
  • Nginx
    Web Servers

SanoRice Holding B.V.'s Email Address Formats

SanoRice Holding B.V. uses at least 2 format(s):
SanoRice Holding B.V. Email FormatsExamplePercentage
First.Last@sanorice.nlJohn.Doe@sanorice.nl
81%
First.MiddleLast@sanorice.nlJohn.MichaelDoe@sanorice.nl
13%
First.Middle.Last@sanorice.nlJohn.Michael.Doe@sanorice.nl
6%
First.Last@sanorice.comJohn.Doe@sanorice.com
86%
First.MiddleLast@sanorice.comJohn.MichaelDoe@sanorice.com
14%

Frequently Asked Questions

Where is SanoRice Holding B.V.'s headquarters located?

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SanoRice Holding B.V.'s main headquarters is located at Wageningselaan 6, Veenendaal, Utrecht 3903 LA, NL. The company has employees across 1 continents, including Europe.

What is SanoRice Holding B.V.'s official website and social media links?

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SanoRice Holding B.V.'s official website is sanorice.com and has social profiles on LinkedIn.

What is SanoRice Holding B.V.'s NAICS code?

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SanoRice Holding B.V.'s NAICS code is 311 - Food Manufacturing.

How many employees does SanoRice Holding B.V. have currently?

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As of October 2025, SanoRice Holding B.V. has approximately 201 employees across 1 continents, including Europe. Key team members include Chief Executive Officer: W. V. C.Cfo: H. W.Chief People Officer: M. D. W.. Explore SanoRice Holding B.V.'s employee directory with LeadIQ.

What industry does SanoRice Holding B.V. belong to?

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SanoRice Holding B.V. operates in the Food and Beverage Manufacturing industry.

What technology does SanoRice Holding B.V. use?

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SanoRice Holding B.V.'s tech stack includes TYPO3TwemojiMicrosoftCiscoreCAPTCHAGoogle Tag ManagerMinitabNginx.

What is SanoRice Holding B.V.'s email format?

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SanoRice Holding B.V.'s email format typically follows the pattern of First.Last@sanorice.nl. Find more SanoRice Holding B.V. email formats with LeadIQ.

When was SanoRice Holding B.V. founded?

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SanoRice Holding B.V. was founded in 1998.

SanoRice Holding B.V.

Food and Beverage ManufacturingNetherlands201-500 Employees

The SanoRice Group is an innovative, reliable, 100% private label manufacturer of cakes & snacks based on a popping process.  With an annual production of more than two billion cakes & snacks, and a double digit annual sales growth rate,  the SanoRice group is the largest manufacturer in Europe and strives to become global market leader.  The SanoRice Group currently consists of SanoRice Holding BV and three manufacturing facilities: SanoRice Netherlands BV, SanoRice Belgium NV and SanoRice Italia SrL.
 
With over 20 years of international experience, we export to more than 100 business partners. Our customers vary between supermarket chains, importers, agents and some of the best known brands located in more than 40 countries. From Europe to the Middle East, New Zealand or the USA, our products can be found all over the world!

We aim to offer the largest product portfolio to our business partners, while adhering to the highest international food, quality and (food)safety standards. Therefore  product development is an important pillar in our success. We continuously research and develop new product concepts ourselves or in close collaboration with our partners. 

At SanoRice we stand for innovation, professionalism and integrity. This is being realized by offering an exciting work environment for all our employees within state of the art production facilities.

Section iconCompany Overview

Headquarters
Wageningselaan 6, Veenendaal, Utrecht 3903 LA, NL
NAICS Code
311 - Food Manufacturing
Founded
1998
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    SanoRice Holding B.V.'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    SanoRice Holding B.V.'s revenue is estimated to be in the range of $1M$10M

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