Insights

GlobalExpansionOpportunity SanoRice is the largest European manufacturer of popped cakes and snacks with ambitions to become a global market leader and a diversified private label partner. This presents a sales opportunity to broaden distribution through new country partnerships, private label initiatives, and co-development with retailers and food service brands beyond current markets.

PrivateLabelStrength As a 100% private label producer with a broad product portfolio, SanoRice can cater to retailers and brand owners seeking reliable, scalable snack production. Vendors and distributors can target white-label collaborations, exclusive SKUs, and co-branded lines to capitalize on their high-volume capacity.

CapacityandGrowth Annual production exceeding two billion units with double-digit growth signals strong capacity and demand. This supports conversations around scalable supply agreements, lead-time reliability, and rapid on-boarding of new SKUs for supermarkets and international partners.

RecentInvestments A significant production facility expansion in Poland demonstrates ongoing capital expenditure to increase capacity and regional footprint. This can be leveraged to pitch regional manufacturing partnerships, faster distribution, and improved cost efficiencies for customers in Eastern Europe and neighboring markets.

QualityandInnovation Commitment to high food safety standards, continuous product development, and collaboration with partners positions SanoRice as a trusted innovator for premium snacking concepts. Use this to target customers seeking differentiated products, private-label innovation pipelines, and co-development projects for new flavors, textures, or health-oriented lines.

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SanoRice Holding B.V. Tech Stack

SanoRice Holding B.V. uses 8 technology products and services including Canva, Tableau, AutoCAD, and more. Explore SanoRice Holding B.V.'s tech stack below.

SanoRice Holding B.V.'s Email Address Formats

SanoRice Holding B.V. uses at least 5 email formats:
SanoRice Holding B.V. Email FormatsExamplePercentage
First.Last@sanorice.nlJohn.Doe@sanorice.nl
87%
First.MiddleLast@sanorice.nlJohn.MichaelDoe@sanorice.nl
9%
First.Middle.Last@sanorice.nlJohn.Michael.Doe@sanorice.nl
4%
First.Last@sanorice.comJohn.Doe@sanorice.com
88%
First.MiddleLast@sanorice.comJohn.MichaelDoe@sanorice.com
12%

Frequently Asked Questions

What is SanoRice Holding B.V.'s official website and social media links?

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SanoRice Holding B.V.'s official website is sanorice.com and has social profiles on LinkedIn.

How much revenue does SanoRice Holding B.V. generate?

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As of August 2026, SanoRice Holding B.V.'s annual revenue is estimated to be $1M - $10M.

What is SanoRice Holding B.V.'s NAICS code?

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SanoRice Holding B.V.'s NAICS code is 311 - Food Manufacturing.

How many employees does SanoRice Holding B.V. have currently?

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As of August 2026, SanoRice Holding B.V. has approximately 90 employees across 2 continents, including Europe and Africa. Key team members include Chief Executive Officer: W. V. C., Cfo: H. W. and Chief Commercial Officer: J. A. Explore SanoRice Holding B.V.'s employee directory with LeadIQ.

What industry does SanoRice Holding B.V. belong to?

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SanoRice Holding B.V. operates in the Food and Beverage Manufacturing industry.

What technology does SanoRice Holding B.V. use?

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SanoRice Holding B.V.'s tech stack includes Canva, Tableau, AutoCAD, Shopify, IBM SPSS, Cisco, Microsoft Azure and Piwik PRO Core.

What is SanoRice Holding B.V.'s email format?

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SanoRice Holding B.V.'s email format typically follows the pattern of First.Last@sanorice.nl. Find more SanoRice Holding B.V. email formats with LeadIQ.

When was SanoRice Holding B.V. founded?

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SanoRice Holding B.V. was founded in 1998.
SanoRice Holding B.V. logo

SanoRice Holding B.V.

Food and Beverage ManufacturingUtrecht, Netherlands51-200 Employees

SanoRice Group operates as a private-label manufacturer of cakes and snacks produced through a popping process. Headquartered in the Netherlands, the group runs three production facilities located in the Netherlands, Belgium, and Italy. It reports annual production of more than two billion units and positions itself as the largest producer of popped cake products in Europe. The company emphasizes product development and adherence to international food safety and quality standards through its facilities. The group exports to more than 100 business partners in more than 40 countries, supplying supermarket chains, importers, and agents, among others. With more than two decades of international experience, SanoRice collaborates with partners to expand its product portfolio and concepts; in 2022 it expanded its footprint with a new production facility in Nowa Sol, Poland.

Section iconCompany Overview

NAICS Code
311 - Food Manufacturing
Founded
1998
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    SanoRice Holding B.V.'s revenue is estimated to be in the range of $1M - $10M

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