Insights

Global Market Presence SanoRice exports to over 100 business partners across more than 40 countries worldwide, including Europe, the Middle East, New Zealand, and the USA, indicating strong international reach and potential for expanding distribution channels.

Innovative Product Development The company's emphasis on product innovation and R&D collaborations offers opportunities to develop customized snack solutions for retailers and private label partners seeking unique and trending snack options.

Strategic Expansion Recent €30 million investment in a new production facility in Poland signifies capacity growth and could facilitate entry into new markets or increased supply for existing partners.

Market Leadership Potential As Europe's largest popped rice and snack manufacturer with a double-digit growth rate, SanoRice presents a compelling partner profile for brands looking to align with a leading innovator in the healthy snack sector.

Quality and Safety Standards The company's commitment to high international food and safety standards ensures reliable quality, making SanoRice an attractive partner for retailers and brands prioritizing food safety and quality assurance in their supply chain.

SanoRice Holding B.V. Tech Stack

SanoRice Holding B.V. uses 8 technology products and services including TYPO3, Twemoji, Microsoft, and more. Explore SanoRice Holding B.V.'s tech stack below.

  • TYPO3
    Content Management System
  • Twemoji
    Font Scripts
  • Microsoft
    Miscellaneous
  • Cisco
    Network Hardware
  • reCAPTCHA
    Security
  • Google Tag Manager
    Tag Management
  • Minitab
    Visualisation Software
  • Nginx
    Web Servers

SanoRice Holding B.V.'s Email Address Formats

SanoRice Holding B.V. uses at least 2 format(s):
SanoRice Holding B.V. Email FormatsExamplePercentage
First.Last@sanorice.nlJohn.Doe@sanorice.nl
81%
First.MiddleLast@sanorice.nlJohn.MichaelDoe@sanorice.nl
13%
First.Middle.Last@sanorice.nlJohn.Michael.Doe@sanorice.nl
6%
First.Last@sanorice.comJohn.Doe@sanorice.com
87%
First.MiddleLast@sanorice.comJohn.MichaelDoe@sanorice.com
13%

Frequently Asked Questions

Where is SanoRice Holding B.V.'s headquarters located?

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SanoRice Holding B.V.'s main headquarters is located at 6 Wageningselaan Veenendaal, Utrecht 3903 la Netherlands. The company has employees across 2 continents, including EuropeAfrica.

What is SanoRice Holding B.V.'s official website and social media links?

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SanoRice Holding B.V.'s official website is sanorice.com and has social profiles on LinkedIn.

What is SanoRice Holding B.V.'s NAICS code?

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SanoRice Holding B.V.'s NAICS code is 311 - Food Manufacturing.

How many employees does SanoRice Holding B.V. have currently?

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As of March 2026, SanoRice Holding B.V. has approximately 87 employees across 2 continents, including EuropeAfrica. Key team members include Chief Executive Officer: W. V. C.Cfo: H. W.Chief Commercial Officer: J. A.. Explore SanoRice Holding B.V.'s employee directory with LeadIQ.

What industry does SanoRice Holding B.V. belong to?

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SanoRice Holding B.V. operates in the Food and Beverage Manufacturing industry.

What technology does SanoRice Holding B.V. use?

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SanoRice Holding B.V.'s tech stack includes TYPO3TwemojiMicrosoftCiscoreCAPTCHAGoogle Tag ManagerMinitabNginx.

What is SanoRice Holding B.V.'s email format?

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SanoRice Holding B.V.'s email format typically follows the pattern of First.Last@sanorice.nl. Find more SanoRice Holding B.V. email formats with LeadIQ.

When was SanoRice Holding B.V. founded?

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SanoRice Holding B.V. was founded in 1998.

SanoRice Holding B.V.

Food and Beverage ManufacturingUtrecht, Netherlands51-200 Employees

The SanoRice Group is an innovative, reliable, 100% private label manufacturer of cakes & snacks based on a popping process.  With an annual production of more than two billion cakes & snacks, and a double digit annual sales growth rate,  the SanoRice group is the largest manufacturer in Europe and strives to become global market leader.  The SanoRice Group currently consists of SanoRice Holding BV and three manufacturing facilities: SanoRice Netherlands BV, SanoRice Belgium NV and SanoRice Italia SrL.
 
With over 20 years of international experience, we export to more than 100 business partners. Our customers vary between supermarket chains, importers, agents and some of the best known brands located in more than 40 countries. From Europe to the Middle East, New Zealand or the USA, our products can be found all over the world!

We aim to offer the largest product portfolio to our business partners, while adhering to the highest international food, quality and (food)safety standards. Therefore  product development is an important pillar in our success. We continuously research and develop new product concepts ourselves or in close collaboration with our partners. 

At SanoRice we stand for innovation, professionalism and integrity. This is being realized by offering an exciting work environment for all our employees within state of the art production facilities.

Section iconCompany Overview

Headquarters
6 Wageningselaan Veenendaal, Utrecht 3903 la Netherlands
NAICS Code
311 - Food Manufacturing
Founded
1998
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    SanoRice Holding B.V.'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    SanoRice Holding B.V.'s revenue is estimated to be in the range of $1M$10M

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