Insights

Global Market Reach SanoRice exports to over 40 countries across Europe, the Middle East, New Zealand, and the USA, indicating strong international demand and opportunities to expand into emerging markets or deepen existing partnerships.

Innovation & Product Development With a focus on continuous research and development of new product concepts, there is potential to collaborate on custom product solutions tailored to specific customer preferences or niche markets.

Sustainable Growth The company's recent $32.2 million investment in a new production facility in Poland demonstrates its commitment to capacity expansion, offering opportunities for partners to collaborate on large-scale supply contracts.

Industry Leadership As Europe's largest producer of popped rice, corn, and multigrain cakes with double-digit growth, SanoRice is positioned as a dominant player, making it an attractive prospect for suppliers and distributors looking to partner with an industry leader.

Diverse Customer Base Serving supermarkets, importers, agents, and well-known brands worldwide creates opportunities to develop tailored product lines or private label solutions for different segments and geographic markets.

SanoRice Holding B.V. Tech Stack

SanoRice Holding B.V. uses 8 technology products and services including TYPO3, Twemoji, Microsoft, and more. Explore SanoRice Holding B.V.'s tech stack below.

  • TYPO3
    Content Management System
  • Twemoji
    Font Scripts
  • Microsoft
    Miscellaneous
  • Cisco
    Network Hardware
  • reCAPTCHA
    Security
  • Google Tag Manager
    Tag Management
  • Minitab
    Visualisation Software
  • Nginx
    Web Servers

SanoRice Holding B.V.'s Email Address Formats

SanoRice Holding B.V. uses at least 2 format(s):
SanoRice Holding B.V. Email FormatsExamplePercentage
First.Last@sanorice.nlJohn.Doe@sanorice.nl
81%
First.MiddleLast@sanorice.nlJohn.MichaelDoe@sanorice.nl
13%
First.Middle.Last@sanorice.nlJohn.Michael.Doe@sanorice.nl
6%
First.Last@sanorice.comJohn.Doe@sanorice.com
87%
First.MiddleLast@sanorice.comJohn.MichaelDoe@sanorice.com
13%

Frequently Asked Questions

Where is SanoRice Holding B.V.'s headquarters located?

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SanoRice Holding B.V.'s main headquarters is located at 6 Wageningselaan Veenendaal, Utrecht 3903 la Netherlands. The company has employees across 2 continents, including EuropeAfrica.

What is SanoRice Holding B.V.'s official website and social media links?

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SanoRice Holding B.V.'s official website is sanorice.com and has social profiles on LinkedIn.

What is SanoRice Holding B.V.'s NAICS code?

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SanoRice Holding B.V.'s NAICS code is 311 - Food Manufacturing.

How many employees does SanoRice Holding B.V. have currently?

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As of February 2026, SanoRice Holding B.V. has approximately 84 employees across 2 continents, including EuropeAfrica. Key team members include Chief Executive Officer: W. V. C.Cfo: H. W.Chief Commercial Officer: J. A.. Explore SanoRice Holding B.V.'s employee directory with LeadIQ.

What industry does SanoRice Holding B.V. belong to?

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SanoRice Holding B.V. operates in the Food and Beverage Manufacturing industry.

What technology does SanoRice Holding B.V. use?

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SanoRice Holding B.V.'s tech stack includes TYPO3TwemojiMicrosoftCiscoreCAPTCHAGoogle Tag ManagerMinitabNginx.

What is SanoRice Holding B.V.'s email format?

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SanoRice Holding B.V.'s email format typically follows the pattern of First.Last@sanorice.nl. Find more SanoRice Holding B.V. email formats with LeadIQ.

When was SanoRice Holding B.V. founded?

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SanoRice Holding B.V. was founded in 1998.

SanoRice Holding B.V.

Food and Beverage ManufacturingUtrecht, Netherlands51-200 Employees

The SanoRice Group is an innovative, reliable, 100% private label manufacturer of cakes & snacks based on a popping process.  With an annual production of more than two billion cakes & snacks, and a double digit annual sales growth rate,  the SanoRice group is the largest manufacturer in Europe and strives to become global market leader.  The SanoRice Group currently consists of SanoRice Holding BV and three manufacturing facilities: SanoRice Netherlands BV, SanoRice Belgium NV and SanoRice Italia SrL.
 
With over 20 years of international experience, we export to more than 100 business partners. Our customers vary between supermarket chains, importers, agents and some of the best known brands located in more than 40 countries. From Europe to the Middle East, New Zealand or the USA, our products can be found all over the world!

We aim to offer the largest product portfolio to our business partners, while adhering to the highest international food, quality and (food)safety standards. Therefore  product development is an important pillar in our success. We continuously research and develop new product concepts ourselves or in close collaboration with our partners. 

At SanoRice we stand for innovation, professionalism and integrity. This is being realized by offering an exciting work environment for all our employees within state of the art production facilities.

Section iconCompany Overview

Headquarters
6 Wageningselaan Veenendaal, Utrecht 3903 la Netherlands
NAICS Code
311 - Food Manufacturing
Founded
1998
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    SanoRice Holding B.V.'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    SanoRice Holding B.V.'s revenue is estimated to be in the range of $1M$10M

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