Global IP platform Sanrio aims to evolve into a global IP platform provider with a presence in over 130 countries, presenting opportunities to license and co-create content, products, and immersive experiences across new markets and partnerships.

Brand collaborations The company actively pursues strategic partnerships (examples include Honda, Build-A-Bear, Bird & Blend Tea, NTT Digital, and Chiikawa crossovers), offering ongoing avenues for co-branded products, limited editions, and experiential retail campaigns.

Character ecosystem With over 450 proprietary characters and a diversified portfolio spanning consumer products, digital content, and theme experiences, there are plentiful cross-sell and upsell opportunities across geographies and channels.

Content and formats Recent launches include stop-motion series and character-driven initiatives, signaling demand for multimedia formats, short-form IP content, and licensing deals that extend into animation, merchandising, and streaming-friendly storytelling.

Sustainability and values Sanrio’s Minna Nakayoku philosophy and One World, Connecting Smiles vision present a compelling narrative for values-aligned campaigns, sustainability storytelling, and purpose-driven merchandise that resonate with global audiences.