Brand Expansion Opportunities Sanrio's strong portfolio of classic characters like Hello Kitty, My Melody, and new acquisitions such as Mr. Men and Little Miss indicates a sustained global brand presence that can be leveraged to develop new product lines, licensing deals, and co-branded collaborations across various markets.

Strategic Partnerships Recent collaborations with Honda, Bird & Blend Tea, and Build-A-Bear demonstrate Sanrio's openness to diversifying its product offerings and retail experiences through strategic partnerships, opening potential avenues for joint ventures and licensing opportunities with innovative brands and retailers.

Digital & Content Growth Sanrio's active engagement in digital initiatives, including launching stop-motion animations and collaborating on NFT projects, presents opportunities to expand digital licensing, app development, and multimedia content sales targeting both nostalgic and new generation consumers.

Merchandising & Retail Expansion With a focus on theme parks, live performances, and unique retail venues like the Build-A-Bear collaboration, Sanrio offers promising avenues for expanding immersive experiences, pop-up shops, and themed retail destinations that enhance consumer engagement and generate additional revenue streams.

Market & Consumer Trends Sanrio’s global presence and focus on family-friendly, affordable entertainment and merchandise position it well to capitalize on market trends toward personalized, nostalgic, and culturally inclusive products, offering opportunities for tailored marketing strategies and new franchising models.