Global IP Growth Sanrio operates as a global IP platform provider with over 450 original characters and a presence in more than 130 countries, presenting scalable licensing, merchandising, and content opportunities across multiple markets.

Strategic Partnerships Recent collaborations with brands and companies (Honda, Build-A-Bear, Bird & Blend Tea Co., NTT Digital) illustrate a proven path for co-branded merchandise, experiential retail concepts, and NFT or digital wellness campaigns that can be extended to new verticals.

Digital and Experience Focus Sanrio leverages digital content, theme parks, and immersive experiences, backed by a tech stack including AWS, WordPress, iCIMS, and analytics tools—offering opportunities for online content monetization, fan engagement, and data-driven campaigns.

Licensing and Merch Potential With a robust licensing ecosystem and a catalog of beloved characters, there is strong potential to expand product categories, co-create limited editions, and partner with retailers for pop-ups and exclusive collectibles in key markets.

Emerging Collaborations New character-centric series and partnerships (Chiikawa x Sanrio, Cinnamoroll stop-motion, Studio Comet matter) indicate opportunities to leverage fresh IP moments for limited releases, campaigns, and influencer-driven promotions to drive growth.