Market Leadership As New Mexico’s first Native-American casino since 1993, Santa Ana Star Casino Hotel has established a strong regional presence and brand recognition, presenting opportunities to expand marketing and gaming solutions tailored to a loyal local customer base.

Diverse Gaming Portfolio With over 1,500 slot machines including the 'Loosest Slots in New Mexico' and more than 20 table games, there is potential to offer innovative gaming technology, management systems, and customer engagement platforms to enhance player experience and operational efficiency.

Sustainability Initiatives The company’s partnerships with local recycling organizations and electronics recycling events highlight an openness to sustainability programs, creating opportunities for eco-friendly technology solutions and environmentally conscious branding collaborations.

Community Engagement Active collaborations with local government and community programs position Santa Ana Star as a community-focused entertainment hub, opening avenues for sponsorships, event technology, and community outreach platforms that deepen customer loyalty.

Digital and Tech Focus Utilizing a modern tech stack including Google Ads, Nginx, and web services, the company demonstrates a digital-savvy approach. This signals opportunities for digital marketing services, data analytics solutions, and customer relationship management tools to further boost its outreach and operational insights.