Festival Partnerships Leverage ongoing Santa Barbara Vintners Festival events to offer sponsorship, vendor booths, experiential marketing, and digital reach packages to wineries and wine related brands; propose event management software, ticketing, and media rights.

DTC Growth The organization uses Shopify and Stripe, signaling ecommerce readiness. Offer DTC storefront audits for member wineries, consolidated ecommerce programs, cross promotional bundles, and white label marketing automation for tasting kits and memberships.

Education Tastings Capitalize on their educational seminars and tastings by proposing partnerships for virtual or in person wine education programs, tasting kits fulfillment, equipment rental, and content licensing to reach trade and consumers.

Advocacy Risk Recent legal challenges around the Wine Business Improvement District highlight regulatory risk; provide risk management, policy advisory, and coalition building services for wineries and the association including communications packages.

Growth Support With a small team, offer CRM and membership management, marketing automation, and lead generation services to expand winery membership and industry initiatives; position as an outsourced growth partner.