Leadership Transition With the CEO retiring after about thirty years, there is an opportunity to support leadership change with strategic messaging, stakeholder communications, and donor engagement plans to ensure program continuity.

Programmatic Growth The organization already uses programmatic advertising platforms including The Trade Desk and Google Ads; there is potential to expand performance marketing, optimize conversions, and run targeted landing page tests on WordPress to increase inquiries and support.

Website Analytics A WordPress site paired with analytics tools offers room for a website overhaul focused on user experience, accessibility, speed, and SEO, plus CRM and email marketing integration to enhance campaign effectiveness.

Fundraising Enablement Small team size suggests a need for an affordable donor management system, online giving, recurring gifts, grant tracking, and reporting dashboards through a nonprofit CRM and automation to boost efficiency.

Partnership & Growth There is opportunity to pursue partnerships with regional networks and local organizations, as well as co-branded campaigns and referral programs to expand reach and strengthen competitive positioning.