Local Family Legacy Leverage nearly a century of automotive reputation and community trust to position high-touch, personalized sales outreach targeting local residents and repeat customers for both new Ford and pre-owned vehicle purchases.

High Vehicle Throughput Capitalize on their volume (over 2000 vehicles sold annually) to upsell maintenance packages, extended warranties, and certified pre-owned programs, while offering trade-in value assessments to drive showroom and service lane traffic.

Mid Market Focus With a small team (11-50 employees) and revenue in the mid-range, pursue cost-effective digital ads and local S.O.O. efforts to generate inquiries, test drives, and service appointments from nearby Randolph, OH customers.

Digital Advertising Stack Engage their current ad tech usage (Criteo, Google Ads, Microsoft Advertising, The Trade Desk, Simpli.fi) to run coordinated retargeting, search, and display campaigns promoting new Ford models, used inventory, and service promotions to increase qualified leads.

Service and Loyalty Upsell Propose bundled service plans and maintenance reminders tailored to customers in their region, encouraging service visits and vehicle longevity, which can tighten after-sale revenue with pre-owned and certified inventory.