Sasha Primak
Retail Luxury Goods and JewelryNew York, United States11-50 Employees
Sasha Primak is a New York City-based luxury jewelry house that designs and produces fine jewelry, with more than 25 years of hands-on involvement in every step of the process. The firm combines traditional craftsmanship with modern technology to move a concept from design to fulfillment. Its sourcing approach relies on GIA-trained buyers who search worldwide for quality and value, with larger diamonds certified by reputable labs and a set of platinum and gold alloys proprietary to Sasha Primak. It serves affluent buyers who value craftsmanship, consistency, and curated diamond sets. Positioned in the Retail Luxury Goods and Jewelry sector, the company emphasizes an integrated model that spans design, sourcing, and fulfillment. In 2025, Sasha Primak expanded its portfolio by acquiring Ada Diamonds Inc., broadening its offerings in lab-grown diamond jewelry.