Sassy Baby Inc/Manhattan Toy/Sassy Baby/Neat Solutions Email Format

ManufacturingMinnesota, United States51-200 Employees

The Manhattan Toy Company, based in Minneapolis, Minnesota, designs and manufactures a range of children's toys and plush items. Its approach to play centers on exploration, growth, and learning, viewing play as a meaningful activity that supports development. The business operates under several brand names, including Manhattan Toy and Sassy Baby, and has a history of partnering with licensors and retailers; in 2026 it announced a revival of the Groovy Girls doll line for a new generation, with a debut planned at Toy Fair. Throughout its history it has produced licensed and original product lines, including plush figures tied to LEGO minifigures and Star Wars themes. The company has pursued distribution and partnership arrangements with retailers and platforms such as Babylist to integrate its toys into gift registries and purchases. With a mid-sized team and a longstanding presence in the toy manufacturing sector, the company operates as a regional player within the industry, balancing product development with licensing collaborations.

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