Boutique scale Target mid-sized, high-design projects where Sawyer | Berson can leverage its interdisciplinary strengths in architecture, landscape, and interior design to win private residences, townhouses, and urban roof terraces, differentiating from larger firms.

NYC heritage Capitalize on the firm’s established New York base and history since 1999 to pursue prestigious urban and institutional commissions in the Northeast, emphasizing contextual and historical research as a differentiator.

Integrated design Position offerings as end-to-end design solutions for private homes and commercial spaces, highlighting the ability to handle architecture, landscape, and interiors in one cohesive project team.

Digital presence Leverage the firm’s tech stack and online footprint to engage clients through case studies, 3D visualizations, and virtual tours, while offering BIM/AutoCAD workflows and client collaboration to streamline procurement.

Financial scope Align outreach with projects in the M to mid-large range given revenue in the tens of millions and staff capacity, targeting clients seeking premium design with technical rigor and award-winning recognition.