Strategic partnerships Sazerac Company has been actively engaging in strategic partnerships and acquisitions, such as the recent acquisition of BuzzBallz, LLC. and partnerships with BlockBar Inc. and Quavo, Inc. These collaborations open up new sales opportunities through expanded product offerings and access to wider customer demographics.

Innovative product launches The launch of new products like White X Cognac in collaboration with American rapper Quavo and Traveller Whiskey in partnership with country singer Chris Stapleton presents exciting sales opportunities to target niche markets and capitalize on brand collaborations that appeal to diverse consumer segments.

Award-winning reputation Being recognized as the American Whiskey producer of the year enhances Sazerac Company's reputation and credibility in the beverage industry. Leveraging this accolade in sales pitches and marketing campaigns can attract new customers and drive sales growth by highlighting the company's quality and expertise.

Strong financial position With reported revenues surpassing $1 billion, Sazerac Company demonstrates a strong financial position in the market. This financial stability provides a solid foundation for potential customers looking for long-term partnerships, ensuring reliability and trustworthiness in business dealings.

Diverse brand portfolio Sazerac Company boasts a diverse brand portfolio with award-winning products and collaborations across different spirit categories. Sales teams can capitalize on this diversity by offering a wide range of products to cater to varying consumer preferences, thereby increasing sales opportunities and market reach.