Scale and reach Leverage STC's large network of over 260 gyms and 1600+ employees across Sweden to offer bundled wellness programs, corporate wellness partnerships, and franchise-friendly services that scale with their footprint.

Certified expertise Target STC for premium fitness services and equipment upgrades by aligning with their licensed Les Mills instructors and professional trainers to enhance quality offerings, instructor training, and content licensing.

Tech-enabled growth Position digital tools and platforms (Next.js, Cloudflare, Mautic, Intune) as enablers for marketing automation, member engagement, and secure device management to support expanding member programs and omnichannel campaigns.

Financial potential Their revenue is under one million, suggesting opportunities for affordable, high-impact solutions such as cost-efficient marketing, member retention programs, and scalable SaaS for operations that drive margin improvements.

Strategic partnerships With Novax Gym Holding as a majority owner and founders still active, propose value-add collaborations in coaching, content licensing, and regional expansion initiatives to accelerate growth and create joint go-to-market motions.