Market Focus Scarborough Research operates in the religious institutions sector with local market research and consumer insights, presenting opportunities to upsell targeted audience analytics, demographic segmentation, and tailored media behaviors for faith-based organizations and associated non-profits.

Small Firm Scale With a team of 11-50 employees and revenue under one million, there is potential for scalable, affordable data products, tiered subscription services, and low-touch onboarding solutions aimed at smaller clients such as local congregations, dioceses, and faith-based community groups.

Tech Stack Utilize their stack including AWS, Adobe Experience Manager, Drupal and Piwik PRO Core to propose integrated data delivery, secure hosting, and customizable dashboards for client reporting, plus partnerships around content management and analytics integrations.

Growth Signals Recent expansion into event spaces and hospitality ventures suggests diversification and cross-sell potential into associated services; propose bundled market research and consumer insights for events, fundraising campaigns, and community engagement initiatives within religious institutions.

Partnerships Past affiliations and acquisitions in related sectors indicate openness to collaborations; target alliances with nonprofit associations, local tourism or faith-based service providers to broaden reach, co-branded reports, and joint marketing efforts.