Growing Belgian market Scarlet operates in the Belgian telecommunications market, which shows potential for growth and expansion. With a focus on affordability and accessibility, Scarlet can tap into the increasing demand for telecom services among Belgians.

Low-cost strategy Scarlet's mission to offer essential telecom services at the lowest price aligns with cost-conscious consumers. Leveraging this strategy can help Scarlet attract price-sensitive customers and expand its market share in Belgium.

Employee-driven values Scarlet's emphasis on company values such as 'Respect', 'Team', and 'Daring' can resonate well with businesses looking to partner with a telecommunications provider that prioritizes employee satisfaction. This employee-centric approach can be leveraged in B2B sales for building trust and long-term relationships.

Technology integration With a tech stack including Google Analytics, Facebook Pixel, and TypeScript among others, Scarlet demonstrates a commitment to leveraging technology for enhanced customer experience. This technological competence can be leveraged as a selling point to attract tech-savvy customers seeking innovative telecom solutions.

Competitive positioning In a landscape with competitors like VOO, Mobile Vikings, Orange Belgium, and Telenet, Scarlet can differentiate itself through its focus on affordability, employee values, and technology integration. Highlighting these unique selling propositions can help Scarlet stand out and attract customers seeking a distinct telecom experience.