Affordable services Scarlet positions itself on low pricing and accessibility for Belgians, presenting an opportunity to offer cost-effective partnerships or bundled solutions for price-sensitive segments and SMBs seeking predictable telecom expenses.

Growth potential With 201-500 employees and ongoing growth, Scarlet may be exploring talent expansion and regional coverage. Sales outreach could target wholesale partnerships, channel programs, or MRaaS/telecom-as-a-service offerings to scale efficiently.

Tech stack Utilizes Google Ads, Amplitude, Contentful, OneTrust, Dynatrace and Tealium among others, indicating maturity in digital marketing, analytics, data governance and performance monitoring—prospects exist for improved customer data platforms, privacy-compliant campaigns, and CX optimization services.

Customer focus Positioning as a customer-centric, value-focused provider with a mission to simplify telecom suggests upsell opportunities in bundled digital TV, internet, and mobile plans, plus add-ons for small businesses seeking integrated communications.

Competitive landscape Operating alongside players like VOO and Orange Belgium, Scarlet may benefit from partnerships or joint campaigns that differentiate on price and service quality. Sales could pursue co-marketing, wholesale agreements, or tech-enabled service enhancements to strengthen market position.