Community ties Leverage Fred Scharm’s active role in the Des Plaines Chamber of Commerce and local sponsorships to open doors for partnerships with municipal facilities, schools, and local businesses that require flooring and design solutions.

Diverse product mix Cross-sell residential and commercial flooring offerings (luxury vinyl tile, hardwood, carpet, ceramic/porcelain tile, laminate, rugs) along with countertops and backsplashes to existing clients expanding from flooring to full interior surface solutions.

Sustainability angle Emphasize environmentally friendly materials and natural product lines to attract eco-conscious customers and qualify for green building projects, upgrades, or certifications in both home and corporate environments.

Local scale opportunities Target small business offices, real estate developers, rental property managers, and local institutions in Chicagoland Des Plaines area where the brand has established presence and trusted community reputation.

Digital engagement Enhance lead generation by expanding online portfolio, case studies, and project galleries, while promoting installation services and end-to-end design assistance to convert inquiries into projects for both residential and commercial markets.