Leadership Growth With a recent president promotion to steer growth, there is a clear emphasis on expanding capabilities and market reach. A sales approach should target executive-level conversations to align on growth initiatives, project pipelines, and strategic partnerships.

Luxury & Commercial Focus Scherrer specializes in luxury custom homes alongside commercial, educational, municipal, and religious projects. This diversification presents cross-sell opportunities to vendors, architects, and developers serving high-end residential and large-scale commercial/institutional builds.

Wisconsin Market As a Wisconsin-based firm with a multi-sector portfolio, there is potential to expand geographic and sector-specific services within the Midwest, leveraging existing relationships in education, municipal, and religious sectors to win broader public and private projects.

Tech-Driven Delivery The use of BIM (Autodesk Revit), collaboration and analytics platforms (HubSpot, Google Cloud, WordPress), and digital tooling indicates a modern project delivery approach. This opens doors for discussions on integrated project delivery, data analytics, and efficiency improvements for prospective clients.

Strategic Partnerships Past collaborations with engineering and architecture firms (Excel Engineering, Bray Architects) suggest a readiness to engage in joint ventures for complex projects. Target potential partners and developers seeking reliable GC/CM collaboration for large-scale builds.