Expansion Opportunities Schleich is actively expanding its digital and cross-media footprint with upcoming Horse Club Ride West across PC and major consoles, plus CGI animation projects and licensing partnerships. Aimed at broadening brand reach, these initiatives create opportunities for co-branded toy lines, game tie-ins, and in-store promotions across retailers serving families and hobbyists.

Licensing & Partnerships Recent and ongoing licensing collaborations, including Pudgy Penguins and Warner Bros, indicate a strong openness to third-party IPs. This presents sales potential for exclusive product lines, collectible sets, and shop-in-shop experiences with retailers who favor licensed assortments and premium displays.

Sustainability & recyclability Schleich released Cradle to Cradle Bronze certified figurines and emphasizes durable, long-lasting products. This positions the brand well for sustainability-focused retailers and families, suggesting opportunities to upsell at premium price points with value-based messaging around environmental responsibility and recyclable packaging.

North American Growth With leadership changes in the North American division and a push into multi-channel availability, Schleich seeks stronger US market penetration. Sales opportunities exist in regional retailers, specialty toy stores, educational channels, and online marketplaces that target families seeking authentic, detail-rich figures.

Cross-channel Storytelling Schleich emphasizes storytelling through play and planned media ventures, including a new Eldrador series and cross-media experiences. This creates sales angles for storytelling-driven displays, companion digital content bundles, and bundled product bundles that couple figurines with digital experiences or streaming assets.