Mid-market footprint Target the firm as a mid-sized Southeast Wisconsin law practice with 11-50 employees and 17 attorneys, signaling opportunities in business services, client onboarding improvements, and scalable solutions tailored to firms of similar size.

Digital presence Leverage their existing WordPress stack (WP Engine, Yoast SEO) and form workflows (Gravity Forms) to propose integrated marketing tech or SEO optimization, client portal enhancements, and cybersecurity for client data protection.

Revenue range With reported revenue between $1M and $10M, position growth-support offerings such as practice management software, compliance tooling, or cloud-based collaboration that align with expanding client bases and potential cross-sell across practice areas.

Regional focus Emphasize services that cater to southeastern Wisconsin and state-wide matters, including municipal and business law needs, offering local market intelligence, regulatory updates, and tailored training or advisory packages.

Competitive landscape Identify an opportunity to differentiate through cost-effective, scalable tech solutions or security-focused services given peers’ scale and typical firm needs, aiming at helping them compete more efficiently with larger regional firms.