COUNTER leadership Strategic focus on COUNTER reporting and usage analytics positions Scholarly iQ as a trusted partner for publishers seeking standardized, compliant reporting; potential sales angle to expand by offering enhanced COUNTER/SUSHI services and integration with publisher analytics workflows.

Strategic partnerships Recent and notable partnerships with Gale Group and historical collaborations with PubFactory suggest openness to collaboration and ecosystem selling; target opportunities to broaden partner network and cross-sell IntelWorks style BI platforms to publishers and service providers within those ecosystems.

Niche expertise Specialization in online publishing analytics, web analytics, and data integration for the academic publishing market indicates a deep domain understanding; leverage as a value proposition to publishers and libraries needing turnkey usage analytics, dashboards, and decision-support tooling.

Small but nimble With a lean team and revenue under one million, Scholarly iQ can offer highly customized, fast-turnaround engagements and pilots; position as an agile partner for smaller publishers, societies, or consortia seeking tailored reporting and BI capabilities.

Community engagement Active involvement in industry groups (NISO, SSP, COUNTER) signals credibility and potential access to early adopters and influencers; use these connections to co-create pilots, webinars, and case studies demonstrating impact of usage reporting on business decisions.