Local leadership Family-owned, Wichita exclusive Honda dealer with long-standing community presence and a service-first philosophy, presenting opportunities to build local loyalty programs, referral initiatives, and event partnerships to drive repeat business and word-of-mouth leads.

Workforce strength Consistently recognized as a best place to work with a stable, engaged team. Leverage employee networks for outreach, internal referrals for sales roles, and partnerships to host customer appreciation events that translate into increased showroom traffic.

Growth footprint Opened a new large facility in 2017 and maintains the largest new and pre-owned Honda selection in Kansas. Potential sales plays include targeted inventory campaigns, cross-sell/up-sell of certified pre-owned, and regional expansion partnerships to attract neighboring markets.

Community partnerships Recent MADD collaboration signals openness to cause marketing and safety-focused campaigns. Opportunities exist to co-brand campaigns, sponsorships, and dealer-supported safety initiatives that raise brand visibility and generate high-intent leads.

Digital readiness Adopted modern tech stack (iCIMS, Paycom, Canva, Shopify, Microsoft 365, etc.) and active online presence. Use data-driven digital marketing and CRM-led lifecycle messaging to convert online inquiries into showroom visits and service bookings, while cross-promoting financing and maintenance offers.