Brand Strategy Lift Target large marketing teams and brand managers at Adidas, Nike, and Netflix, emphasizing School of Ideas’ ability to convert high-level brand thinking into practical, actionable briefs and thinking tools that drive stronger campaigns.

Small Team Upsell Leverage their small team size (2-10 employees) to offer scalable training bundles, modular programs, and executive workshops that deliver high impact with low onboarding friction for growing marketing departments.

Profit Share Social Proof Highlight their woman-owned credentials and the 5% profits donation to Acumen to appeal to purpose-driven buyers and global brands seeking ESG-aligned partnerships.

Partnership Expansion Position partnerships with agencies and networks (e.g., WPP, Saatchi & Saatchi, TBWA) as co-creation opportunities for performance marketing curricula and joint programs, expanding reach into enterprise accounts.

Industry Collaboration Capitalize on recent Advertising Club partnership news to target marketing institutes and industry bodies in markets like India, offering online programmes on performance marketing to broaden regional footprint.