Strong Market Position School of PE has established a high success rate with exam pass rates over 88%, positioning it as a leading provider in engineering test preparation and continuing education, which indicates a loyal customer base and potential for expansion into related professional development markets.

Diverse Course Offerings In addition to engineering exams, the company offers test prep and courses for architecture and project management certifications, presenting cross-selling opportunities to professional engineers seeking multiple credentials.

Growth Potential With an annual revenue between 10 and 25 million dollars and a relatively small team of 11 to 50 employees, there is room for strategic growth and scale, particularly through digital marketing and new course development targeting broader engineering disciplines.

Digital Marketing Focus Utilizing a tech stack that includes Microsoft Advertising, Salesforce, and Facebook, School of PE is well-positioned to leverage digital marketing strategies for customer acquisition, retention, and expanding its reach in the professional education space.

Untapped Client Segments Given their strong success in exam preparation, there is an opportunity to develop corporate training programs and partnerships with engineering firms or educational institutions to grow revenue streams in employee training and ongoing professional development.