North America Growth Schubert North America is the regional hub driving expansion in a key market for the group, with a dedicated service center in Dallas and a training center in Charlotte, indicating strong potential for upsell of advanced packaging solutions and after-sales services to North American customers.

Fleet Modernization The TLM high-modularity packaging machines and recent innovations such as vision control, transport robots and heat sealing technology position Schubert to pursue replacements or upgrades with existing customers seeking modern, automated, flexible packaging lines across food, beverages, cosmetics and pharmaceuticals.

Strategic Partnerships Recent collaborations in the UK with MultiPac and Varta for battery packaging logistics suggest opportunities to extend similar co-packing or integrated packaging contracts in North America, especially for high-value or safety-critical products requiring smart, foldable packaging solutions.

Brand Equity Schubert’s reputation as a global market leader with a track record of large brands like Ferrero, Nestlé and Roche relying on its automation solutions creates a compelling case for value-focused selling around reliability, uptime and total cost of ownership for capital equipment and service contracts.

Service and Training The Charlotte headquarters and Training Center are core elements of Schubert’s service offering, presenting a sales angle for comprehensive maintenance packages, remote monitoring, and customer training programs to reduce downtime and optimize line performance for NA customers.